Vol 2 Issue 1 April 2014-September 2014

Abstract: Quality Circle is a technique for increase productive and participative problem solving interaction among the various types of employees of an organization. It consists of small group of employees from all levels of the existing hierarchical structure within an organization.  Many voluntarily are involved in the process of identifying, analyzing and formulating solutions to various technical and manual related problems in daily work life. The main feature of quality circle is that the basic philosophy, preamble, time and budget allocation is formulated by the organization itself and the members of each circle and prepare the target achievement for desired result and decide the course of work culture. The success of establish circle is totally depend on the organization’s support and commitment for the formation of quality circle and necessary knowledge about quality circle activities. Quality circle have been effective tools for linking employees to the process of decision making in their work and growth increase their motivation to work and also increase productivity in any organization. The present study focus on general introduction of quality circle and its impact. It aims to determine the relationship between membership of circle and organization committee.                                                                 

Keywords: Quality circle, Organization, Management.

Title: Quality Circle: A Fundamental Unit of Increase Profitability

Author: NIDA SHIREEN

International Journal of Management and Commerce Innovations

ISSN 2348-7585 (Online)

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Abstract: The main objective of the study was to determine the extent of relationship between advertising promotion strategies and brand equity. For this study, the accessible target population was 36 members of staff and 116 customers of Proctor and Gamble and Unilever Companies Limited. The main primary data collection instrument that was used was a questionnaire. The data was analyzed by the use of inferential data analysis tools. Using the correlation values the researcher concluded that there was strong positive relationship between advertising strategy and brand equity in Ariel washing powder and that the relationship is significant while there was a weak positive relationship between advertising strategy and brand equity in Omo washing powder. The correlation reported was positive and using the Pearson correlation (r) value, then the researcher can conclude that the relationship was statistically significant.

Keywords: Advertising Strategy, Brand Equity, Promotion Strategy

Title: ADVERTISING PROMOTION STRATEGY AND BRAND EQUITY: A COMPARATIVE STUDY OF ARIEL AND OMO WASHING POWDERS, NAIROBI – KENYA

Author: Verah Bosibori Mogire, Margaret Oloko

International Journal of Management and Commerce Innovations

ISSN 2348-7585 (Online)

Research Publish Journals

Abstract: Many companies come up with different products and services. These all originate with a plan which is thoroughly vetted by CEOs and CFOs and when given a green signal or a go ahead, they are implemented. All planning revolves around project cycle of the product or service which is going to be launched which includes defining the project, planning, implementing and at the end terminating it. This paper goes around exploring different issues related to termination of a project. Let us understand the whole concept of termination and why it happens. Termination of a project becomes inevitable when the project has ceased or slowed down where no further progress is possible.

Keywords: Project termination.

Title: FACTORS AND STEPS TO TERMINATION OF PROJECT

Author: Mahdi Alsagour

International Journal of Management and Commerce Innovations

ISSN 2348-7585 (Online)

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Abstract: The role of FDI in the growth process has been a burning topic of debate in several countries including India. Investment provides the base and pre-requisite for economic growth and development. Apart from a nation’s foreign exchange reserves, exports, government’s revenue, financial position, available supply of domestic savings, magnitude and quality of foreign investment are necessary for the well being of a country. Economic growth - This is one of the major sectors, which is enormously benefited from foreign direct investment. A remarkable inflow of FDI in various industrial units in India has boosted the economic life of country. This study is entirely based on secondary data. The present study is limited to assess the determinants of Foreign Direct Investment flows and its impact on Indian economy. For this purpose empirical data are estimated for the period 1995 to 2014. We conclude that there is significant effect of FDI on India’s economic Growth FDI can help to raise the output, production and export at the sectoral level of the Indian economy. The study tries to find out how FDI seen as an important economic catalyst of Indian economic growth by stimulating domestic investment, increasing human capital formation and by facilitating the technology transfers. The main purpose of the study is to investigate the impact of FDI on economic growth in India.

Keywords: FDI; Economic Growth; GDP; Economic Indicator.

Title: FDI and Indian Economic Growth Factors - An Empirical Analysis-2014

Author: MAHESH KUMAR M

International Journal of Management and Commerce Innovations

ISSN 2348-7585 (Online)

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Abstract: This paper identifies the influence that customer product specifications have on export performance of food processing organizations in Kenya. Employees of Production and Logistics department at Del Monte Kenya Limited formed the population of the study. Primary data was collected by administration of questionnaires to the target population. Descriptive statistics was used in analyzing the data, where summaries were made and conclusions derived based on the findings. The information is presented in the form of tables. The researcher found that product specifications have a negative influence on export performance, with stock age specifications and shelf life specifications having the most negative influence on export performance. The researcher therefore concluded that food processing organizations seeking to export their products should identify and serve markets in which customers present the least product specifications, since these specifications affect the volume of export sales made, number of markets served, and management of the organization have a negative attitude towards these specifications.

Keywords: Customer Specifications, Product Specifications, Export Performance.

Title: CUSTOMER PRODUCT SPECIFICATIONS AND EXPORT PERFORMANCE OF FOOD PROCESSING ORGANIZATIONS IN KENYA A CASE OF DEL MONTE KENYA LIMITED

Author: Esther Karuri, Margaret Oloko

International Journal of Management and Commerce Innovations

ISSN 2348-7585 (Online)

Research Publish Journals