Vol 9 Issue 1 January 2021-March 2021

Abstract: Building Brand Equity is one of the top most priority of any business firm, but being succeeded in this is not an easy task because the services are similar in the case of online hotel booking websites. By Brand equity, the customers can differentiate one brand from another and it influences the perceptions of the brand it is important for both the websites and hotels. Due to rapid growth in internet availability and hotel aggregators, travelers increasingly prefer to book hotel online. This happens when perceived value of the consumers met; which eventually leads to brand loyalty. This conceptual study helps to find the impact of brand loyalty and perceived value in building brand equity towards online hotel booking websites in India.

Keywords: brand equity, hotel aggregators, brand loyalty, perceived value.

Title: RELATIONSHIP OF BRAND EQUITY WITH HOTEL BOOKING WEBSITES

Author: Dr.C.Thirumal Azhagan, D.Tamil Priya

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

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Abstract: The aim of this research is to examine the need of emotional intelligence (EI) related to the employee job performance. Most important problem existing in emotional intelligence is inadequate understanding among the employees. The main motto of this study is to find out the problems faced by IT employees based on emotional intelligence and find out the level of awareness about EI among them. This study also helps to find out the impact of social relationship on employee job performance and some suggestions to overcome it with the help of self awareness and social skills.

Keywords: EI factors and its outcome, Job performance, Work commitment, Social competency.

Title: THE ROLE OF EMOTIONAL INTELLIGENCE IN JOB PERFORMANCE

Author: Dr.C.Thirumal Azhagan, M.Vasanthamalar

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

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Abstract: Ho Chi Minh's ideology on culture is a very rich content, referring to many different aspects. In this article, the author presents the content of Ho Chi Minh's ideology on the role of culture to clarify the philosophy of development in the perspective about the role of culture, thereby recognizing the value of ideology in the sustainable country development at present.

Keywords: Ho Chi Minh, role of culture.

Title: HO CHI MINH’S IDEOLOGY ON THE ROLE OF CULTURE IN THE COUNTRY DEVELOPMENT

Author: Vu Thi Lan

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

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Abstract: This research is based on the fact that there are no regulations or provisions that specifically regulate coercion for superior officials who do not want to impose administrative sanctions on their subordinates, such as the types of administrative sanctions that will be applied, how to implement forced payments, even the amount of forced money itself. This is a form of disobedience by Government Officials to implement the Decision of the State Administrative Court as stated in Article 80 paragraph (2) and Article 72 paragraph (1) of Law Number 30 of 2014 concerning Government Administration. However, in the perspective of the rule of law, it can be considered that the legality principle which requires written regulation and its application is not appropriate.

The methods used in this study are normative juridical type and a statute approach, conceptual approach, and case approach. This research uses the 1945 Constitution, the State Administrative Court Law, and the Government Administration Law. This research is related to administrative sanctions for officials who do not implement the State Administrative Court Decisions and the concept of imposing sanctions for officials who do not implement the State Administrative Court Decisions. The  Amendments to the Law on State Administrative Courts explain the consequences of the law submitted to State Administration officials who do not carry out court decisions, namely Compensation or payment of an amount of money (forcibly) regulated in Article 3 paragraph (1) Government Regulation of the Republic of Indonesia Number 43 years 1991 regarding Compensation, besides that there are Administrative Sanctions which are divided into 3 types, namely in the form of mild sanctions: verbal or written warnings, promotion postponed class, and rights of office.

Keywords: administrative sanctions, State Administrative Court, juridical type, Government Administration Law.

Title: Administrative Sanctions for Officials for Not Implementing the Decision of the State Administrative Court

Author: Asmuni, Asmuni

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

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Abstract: SME organisations are one of the most effective monetary powers in the world. SMEs companies play a major role in everybody's lives as monetary exercises are very much dependent on SMEs companies today. Small and medium-sized companies offer a range of management skills to merchandisers that satisfy their clients and customers' fast needs, such that the high quality of products that are offered by small and medium-sized firms adds to. This study seeks to determine the effect of innovative marketing strategies on the performance of small and medium firms in Yemen by answering the main research question what is the impact of Marketing Strategies. This study will help small and medium firm's proprietors and directors to recognize the fundamental marketing strategies to upgrade their performance. This study seeks essentially to fill the knowledge gaps in corporate administration, Marketing Strategies, and performance in Yemen. Sample of 300 small and medium enterprises was used for the study. The population are the medium and small companies in Yemen, which number 573 companies. Simple random sampling and stratified sampling method were used to select the respondents. Result shows that Innovative marketing strategies play a significant role and influence to increase the performance of SMEs in Yemen, as empirical findings are consistent with results of this research. One of the most prominent recommendations of the study that marketing strategies are important tools in SMEs for the survival and expansion of businesses and to reach the largest segment of markets and customers and should be developed. The Marketing strategies concentrate specifically on the long-term competitive advantage of the company, its clients, rivals and stakeholders. The marketing strategies should be valued to be fair in the ever-evolving market environment. Based on the study, marketing strategies have made an important contribution to improve performance.

Keywords: Marketing Strategies, Innovative Marketing Strategies, SMEs, Performance.

Title: THE IMPACT OF MARKETING STRATEGIES ON THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN YEMEN

Author: Nabil Ali Al-Hayat, Abdoulrahman Aljounaidi

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

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Abstract: Powerful impact at all levels of society is there from Social security. This impact provides workers and their families with access to health care and with protection against loss of income. It also provides older people with income security in their retirement years. For employers and enterprises, social security helps maintain stable labor relations and a productive workforce. The policies and laws must be framed in such a way that they are mostly concentrated for the benefit of unorganized workforce. There should be proper mechanism by which the public is made aware about the existing social security schemes. The trade unions work as backbone of an establishment and well wisher of workers, their opinion should be taken in formulation and implementation of labor policies. More NGOs should be involved. More efforts should be made for public private partnership.

Keywords: Social Security; Social Assistance; Social Insurance.

Title: Current status and future plans of Indian Social Security schemes

Author: Mr Santosh Madaboolkar, Prof K S Malipatil

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

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Abstract: This study determined the challenges faced by open schools in Tanzania when implementing a concession PPP Model in delivering Open Distance Learning (ODL) and Non-Formal Secondary Education (NFSE). The study adopted a Mixed Methods research design and data collection process involving nine (9) interviews including; sixteen (16) open school owners and four (4) officials from the Institute of Adult Education (IAE) and ten (10) Advanced level students. Also, quantitative data were collected from 20 questionnaires from teachers and students whose findings were triangulated with the qualitative data obtained from the interviews and documentary analysis.  The results obtained from the data collected illustrate the respondents’ understanding of what constitutes an open school; the level of institutional support to open schools; and the inherent challenges confronting the adoption to the concession PPP model. The findings show that open schools are diverse in character and composition, but they can be broadly divided into profit and non-profit open schools. It was also determined that despite the lack of a broad PPP institutional framework for open schools; there is a clear policy followed by the IAE in cascading its mandate to open school. In practice, open schools are concessions and performance contracts that operate on behalf of the IAE in providing Non-Formal secondary education (NFSE). It is recommended that there should be more dialog with the stakeholders to increase the cooperation between the IAE and open schools by finding better ways of financing open schools in the milieu of the PPP framework.

Keywords: Open schooling, public private partnerships, PPP Model, Concessions, Open Distance learning, challenges, Institute of Adult Education.

Title: Challenges Faced by Open Schools in Implementing the Concessions Model: A Case Study of the Institute of Adult Education in Tanzania

Author: Robert Mukasa, Cosmas Mnyanyi, ColethaNgirwa

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

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Abstract: Odisha, previously Orissa (the ancient Kalinga or Utkal) is an Indian state which lies on the East coast of India. It was ruled over by Ashoke, Samudragupta, Sasanka and Harsh over different period of time. From the 14th Century, successive Muslim rulers ruled over Odisha. During the British rule in nineteenth Century, Odia speaking areas were scattered indiscriminately .The British occupied Odisha in 1803. In 1912 Odisha separated from Bengal and finally with strong fight for independence state it became a separate state province on 1st April, 1936. Odisha became the first state to be carved out on the basis of language. 

Odia is one of the classic languages of India. The earliest script found in Odisha is the Brahmi which was used by Ashoke in pillar inscription at Dhauli Buddhist sanctuary near capital city of Bhubsneswar. Gradually Sanskrit, Palli and Kalinga scripts were in use. The proto odia script was developed in eleventh century AD from which the modern Odia script developed.

With advent of freedom movement and increase in literacy rate, the language press has assumed significance. Language newspapers have evolved their own pattern and guided by their own experience. They publish news and views of local interest.

Journalism in Odisha started in late in comparison to its counterparts in other languages. Still it play a pivotal role in moulding the social and political life of the state and for awakening consciousness among masses.

With this backdrop the present paper is developed to have a basic idea on odia press and to have a thematic analysis of Odia newspapers during colonial period.

Keywords: Odisha, Odia, Language newspapers, Journalism, Thematic analysis, Colonial Period.

Title: LANGUAGE NEWSPAPERS IN INDIA: A THEMATIC APPROACH OF ODIA PRESS

Author: Dr. Jyotirmayee Dash

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

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Abstract: This study assessed the effectiveness of peer editing strategy for Senior High School students engaged in English academic writing classes at University of Cebu-Banilad Campus, Banilad, Cebu City, S.Y. 2019-2020.

The study employed a quasi-experimental design. There were 40 Grade 12 STEM students involved in this study. These subjects were grouped into two heterogeneous groups: the control and experimental groups. The experimental group was intervened with the use of peer editing strategy while the control group was taught with the traditional method of teaching or the usual class discussion. The instrument utilized was the standardized scoring rubric to assess the performances of both groups of subjects. There is a significant difference between the posttest performances of the control and experimental groups. The findings showed that students who were intervened by peer editing strategy had very good performances; while the students who had traditional method of teaching had good performances. Thus, peer editing has significantly enhanced the students’ performances in academic writing.

The study concluded that the peer editing strategy helps to improve one’s academic skills in writing with the integration of collaborative effort is effective. Furthermore, not only is this strategy a tool for engaged learning activity but also a technique to improve students’ cognitive and metacognitive skills.

Keywords: Academic Writing, Peer Editing, Heterogeneous groups, Quasi-Experimental

Title: Peer Editing Strategy: Key to Successful Academic Writing

Author: Airis Kim M. Codiñera

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

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Abstract: This study aims to determine the different factors affecting the achievement of Zero Open Defecation in the 16 Barangays of Kabuntalan Maguindanao. To accomplish this, the study used the quantitative and qualitative research design. The study was conducted in 16 Barangays of Kabuntalan Maguindanao and the researchers selected 320 residents to participate. The study utilized the random sampling technique and that it used a researcher-made survey instrument to gather data that is composed of their demographic profile, factors affecting the achievement of Zero Open Defecation (ZOD) program ZOD as well as an open-ended question regarding the problems encountered by the respondents towards achievement of ZOD program. Frequency distribution and percentage were used for the analysis of the profile, mean and standard deviation for the factors affecting the achievement of Zero Open Defecation (ZOD) program and Pearson-r for the relationship between the demographic profile of the respondents and the factors affecting the achievement of Zero Open Defecation (ZOD) program while ANOVA was used for the difference between the factors affecting the Zero Open Defecation program and the problems encountered by the respondents.

The study concludes that financial aspects, availability of resources and waste disposal can really affect the achievement of Zero Open Defecation. Problems encountered by the respondents towards the achievement of Zero Open Defecation were concluded as well as the significant relationship between the demographic profile and factors affecting the achievement of Zero Open Defecation Program. It is also concluded that there is a significant difference between the factors affecting the achievement of Zero Open Defecation Program and the problems encountered by the respondents.

Keywords: Open Defecation, Zero Open Defecation Program, Kabuntalan, Maguindanao.

Title: FACTORS AFFECTING THE ACHIEVEMENT OF ZERO OPEN DEFECATION PROGRAM OF THE 16 BARANGAYS OF MUNICIPALITY OF KABUNTALAN

Author: NORHAYA K. LATIP, JOUVY-ANN J. ISMULHASAN, BR. JOSE ARNOLD L. ALFEREZ

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

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Abstract: In investigating fiscal performance in Kenya for the period 1985 to 2017, we find that, in the long run, openness to the economy, GDP per capita growth, total debt service, and Treasury bill rate do not affect the fiscal deficit. However, openness has an effect, while investment was negative and insignificant in determining fiscal deficit. The results also indicated that variance in fiscal deficit was mostly attributed to shock in total debt service and openness to the economy and least by Treasury bill rate.

Title: FISCAL PERFORMANCE IN KENYA: A THREE-GAP ANALYSIS

Author: Stella Chebiwott, Antony Mwangangi

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

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Abstract: The Social security has broad meaning in its own. It Measures in statutory shape are of latest origin as a key aspect in Industrial machine to guard personnel and their dependents against contingencies like disability, sickness, employment injury and unemployment. The Industrial Programmes based on the ideals of human dignity and social justice will relieve the anxiety of the negative labours through monetary benefit and hospital therapy.   Social Security as a National Programme targets to lessen Social sufferings due to Poverty, Unemployment and Intensity of Diseases. The Schemes for Provident Fund, Medical Insurance, Maternity Benefit, Compensation and Gratuity are beneficial in India. The efficiency, extent of coverage, finding suitable policy and tactics to strengthen the transport machine in step with priorities through deliberate justice for inclusive growth is the need of the day. This paper reviews about the social security measures for construction workers in India.

Keywords: Social Security; Benefits; System & Welfare;

Title: Social security measures for construction workers in India- A Review

Author: Santosh Madboolkar, Prof. K S Malipatil

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

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Abstract: The article under the title, "Offence and Rites of Reconciliation" seeks to explore African understanding of offence and the practice of reconciliation among community members. In this topic the objective is to reveal about African sense of guilt, something that is denied by some Western scholars. Moreover, the paper reveals about African community members concern about an offence to affect the whole clan or community of which the issue of reconciliation is not only inevitable but a concern of all community members.

The paper also tells how an offence affects secular as well as religious aspect due to the fact that in African life, there is no line of demarcation between secular and religious life. In this paper, the issue about family, although is in the form of extended, but it is related also to the departed members. In the language of the Western scholars, the departed members are known as ancestors. However, in African world view they are known as "forebears" or "elders." Since offence of an individual member affects the entire community as well as forebears and God, healing is in the form of restorative justice unlike the Western system of adversarial justice.

Keywords: sin; offence; taboo, shame; guilt; kisiki-munu, forebear and reconciliation.

Title: Offence and Rites of Reconciliation in African Context

Author: Falres Ilomo

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

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Abstract: In recent years, the scale of international students in China is growing rapidly, but the quality of education for international students in China seems to be obviously lagging behind, which is reflected in the academic level. These disadvantages and deficiencies have seriously hindered the development of the education of foreign students in China. To improve the quality of international students in China, colleges and universities must carry out curriculum reform and strengthen the construction of teachers. The government and society must also play their respective roles in formulating long-term policies. It is expected to have a clear international education development strategy, establish the quality standards of education and teaching for international students in China, and establish the trinity of government, society and universities. Thus, the educational quality assurance system must be established to realize effective monitoring.

Keywords: Higher education, Education development, International students.

Title: A Review of Quality and Quantity of Foreign Students' Education under the Characteristics of the Popularized Times

Author: Md Sahariar Rahman, Md Shahanur Rahman, Eric Atta Quainoo

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

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Abstracts: This research work titled: “Manpower Development and Organizational Performance in Anambra State Civil Service; A study of Anambra State Ministry of Women Affairs 2006 - 2018. The objectives of the study were; to examine the extent to which poor implementation of manpower development programmes affect the performance of Anambra State ministry of women affairs; to find out how often staff of the Ministry of Women Affairs are granted leave for further studies; and to determine how regular Anambra State Government provide fund for the development of Staff of Ministry of Women Affairs and Social Development. To achieve this, three testable hypotheses were formulated to guide the study. Data were collected from primary source using well framed questionnaire. Data collected were analysed using table, frequency, simple percentage while pearson product moment of correlation coefficient was used in testing the hypotheses formulated for this study. Major findings were that; poor implementation of manpower development programmes affect the performance of Anambra State ministry of women affairs; staff of the Ministry of Women Affairs are not often granted leave for further studies; Anambra State Government does not provide adequate fund for the development of Staff of Ministry of Women Affairs and Social Development.  It is in recognition of the above findings that we recommended among others;  improved capacity building; Granting of study leave (with pay) to staff of Anambra State Ministry of Women Affairs; Adequate funding of Manpower development programmes by the government of Anambra State; and regular conduct of manpower training and re-training by the ministry.

Keywords: manpower development, Organizational Performance, Civil Service.

Title: Manpower Development and Organizational Performance in Anambra State Civil Service: A Study of Anambra State Ministry of Women Affairs, 2006 - 2018

Author: Obasi, Chinonye Henrietta, Prof. (Mrs) F.C.Agbodike (Ph.D), Usulor, Solomon Ejike

International Journal of Social Science and Humanities Research 

ISSN 2348-3156 (Print), ISSN 2348-3164 (online)

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