Vol 2 Issue 4 October 2014-December 2014

Abstract: Every organization performs its task with the help of resources as men, machine, materials and money. Except manpower other resources are non-living but manpower is a live and generating resource. Manpower utilizes other resources and gives output. If manpower is not available then other resources are useless and cannot produce anything. Out of all the factors of production manpower has the highest priority and is the most significant factor of production and plays a pivotal role in areas of productivity and quality. In case, lack of attention to the other factors those are non-living may result in reduction of profitability to some extent. But ignoring the human resource can prove to be disastrous.

This paper mainly focuses on Performance Appraisal the way it is carried out and the way how it is understood by the employees (from now called as Appraisees) and supervisors or shift in-charge ( from now called as Appraisers), the period of conducting the appraisal etc. The main intention of this paper is to render the way the coordination that is existing between the appraises and appraisers and how it effects the productivity of the company and most important concept is how to improve the competency of the appraisees if performance appraisal is to be  carried out in a effective and efficient manner.

Keywords: Performance Appraisal, Appraiser, Appraisee, Factors of production.

Title: Performance Appraisal- Understanding the barrier between Appraiser and Appraisee with reference to valve industry in Hubli-Dharwad

Author: Deepak.Muralidharan, Pooja Angadi

International Journal of Social Science and Humanities Research

ISSN 2348-3164 (online), ISSN 2348-3156 (Print)

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Abstract: The performance of any policy instrument varies depending on the context of their use and on the nature of the problems. Therefore, governments of different countries have to deal with environmental problems differently depending on the prevalent situation and context.  In this paper, we will try to synthesize an overview of policy instruments used and their performances in some of the selected countries of the world.

Keywords: Environmental Management; Command-and-Control; Economic Instruments; Tradable Permits.

Title: Policy Instruments for Environmental Management: A Trans-Boundary Perspective

Author: Dr. Jaikishan, Bibek Kumar Rajak

International Journal of Social Science and Humanities Research

ISSN 2348-3164 (online), ISSN 2348-3156 (Print)

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Abstract: The present study investigated mass media as an independent variable that affect on student's modernist sociopolitical attitudes: a case study in Isfahan University. This study performed by using survey method. The population of study consisted of all Isfahan University's students. A number of 360 students were selected as the participants using quota sampling method. Data analysis was done using SPSS and Amos software. In the theoretical section of research, we proposed that some kinds of mass media has more changing effect on student's attitudes toward new ideas and some other types of mass media, have the reinforcing effects on existing attitudes. Also, we claimed that the amount of using mass media is related to attitudes. Students who use more new types of mass media such as satellite, internet and applications have more modernist attitudes comparing to those who use domestic and state radio and television. The results show that the mean score of students who use satellite, Internet and applications in modernist attitudes are more than nonusers. The result of the fit indices of the structural equation modeling shows that, the model has goodness of fit. Model fit indices such as CMIN/DF ratio, IFI, NFI, CFI, PCFI, RMSEA, were inspected. The fit indices indicate that the collected data well confirmed the developed model.

Keywords: Mass media, modernist, attitudes, students, structural equation modeling.

Title: Investigating the Effects of Mass Media on Student's modernist socio - political attitudes (A case of Isfahan University's students)

Author: Hamid Dehghani, Seyyed Alli Hashemianfar

International Journal of Social Science and Humanities Research

ISSN 2348-3164 (online), ISSN 2348-3156 (Print)

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Abstract: The main aim of this study is to understand the innovative strategies on CSR used in Industries of 21st Century .Corporate social responsibility (CSR) is a means of analysing the interdependent relationships that exist between businesses and economic systems, and the communities within which they are based. The idea of firms looking beyond profits to their role in society is generally termed Corporate Social Responsibility (CSR). The World Business Council for Sustainable Development (WBCSD) defines, CSR is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.

CSR also has been defined as an obligation to pursue those policies, to make those decisions, or to follow those lines of action that are desirable in terms of the objectives and values of our society. Firms may have diverse motivations which influence the decision to implement CSR. Therefore CSR approaches vary from firm to firm.

An attempt is made in the present study to measure CSR activities on Industries of 21st Century in India. The objectives of the study is to review CSR initiatives of industries in India and to analyse the differences between large, medium and small firms in CSR activities and to analyse the differences between public, private and partnership firms in CSR activities.

The study will be made by referring several other literatures on “CORPORATE SOCIAL RESPONSIBILITIES” published by various sources. In the above context, a Qualitative study will be conducted on “INNOVATIVE APPROACHES AND STRATEGIES OF 21st CENTURY CORPORATE SOCIAL RESPONSIBILITIES”. This being a non-empirical study the analysis will be made from the data and contents collected from various articles published by various authors and released through various sources. The references of the same will be given in reference part. The hypothesis of the analysis is Industrial social work of 21st Century definitely play a crucial role in upliftment of the Society which we live currently.

Keywords: CSR – Corporate Social Responsibility ,SA – Social Auditing ,AA – Account Ability, ESA – Ethical Accounting Statement, GRI – Global Reporting Initiatives, SAI - Social Accountability International , CSO - Civil Society Organisations , EU – European Union, UN – United Nations , SME – Small Medium Enterprises.

Title: INNOVATIVE APPROACHES AND STRATEGIES OF 21st CENTURY CORPORATE SOCIAL RESPONSIBILITIES

Author: R.Dinesh, Dr.R.Belinda

International Journal of Social Science and Humanities Research

ISSN 2348-3164 (online), ISSN 2348-3156 (Print)

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Abstract: Customer Relationship Management is a comprehensive strategy that includes the process of acquiring certain customers, keeping them and cooperating with them to create a distinguished value for both the company and the customer. The main aim of this study was to determine the influence of Customer Relationship Management strategies on performance of Public Universities’ SACCOs in Kenya. The study’s specific objectives included: To establish the influence of customer acquisition strategies on the performance of Public Universities’ SACCOs in Kenya; to establish the influence of customer retention strategies on the performance of Public Universities’ SACCOs in Kenya; to establish the influence of relationship expansion strategies on the performance of Public Universities’ SACCOs in Kenya; to establish the influence of divestment strategies on the performance of Public Universities’ SACCOs in Kenya. A descriptive research design was used in conducting the research. Currently there are six public University SACCOs in Kenya. The population and sampling framework for this study, therefore, included the Sacco’s board members, administrators and operations staff whose aggregate number - the six SACCOs included - is estimated at 144 individuals. Owing to the fact that 144 is a small population, census enquiry was used as the sampling design. Both primary and secondary data was collected and used in the research. Data obtained was analyzed using the descriptive statistics tool of the Excel computer package and SPSS software. Results were presented in form of frequency tables, charts, and graphs where applicable. This study expected to establish the understanding and utilization of CRM strategies by public University SACCOs in Kenya. If such strategies are indeed in place then they are few, poorly implemented and hence, do not contribute positively to SACCOs performance.

Title: Influence of Customer Relationship Management Strategies on Performance of Public University Saving and Credit Cooperative Societies in Kenya

Author: Beverlyne Nyakerario Mosoti, Dr. Margaret A. Oloko

International Journal of Social Science and Humanities Research

ISSN 2348-3164 (online), ISSN 2348-3156 (Print)

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Abstract: Aggression has been defined as physical or verbal beharevior (Baudra, 1993, Newman and Newman, 1997) intented to hurt someone- slaps, direct insults, even gossipy digs (Myers, 1993) as a behavior directed towards another individual (Bushman and Anderson, 2001) in terms of violent, attacking and destructive behavior carried out with proximate, intent to cause harm (Berkowitz, 1993, Barron and Richardson, 1994, Bushman and Anderson, 2001) that results in pain to the victim.  The present study aimed to find out aggression level among adolescents. A total of 60 adolescents (30male and 3ofemale) from guwahati and sarthebari  aged 14 – 16 were purposively recruited for the study, Aggression   Scale developed by Dr.R.L Bharadwaj was administered to collect data. A significance difference was observed between male and female adolescents and adolescents from urban and rural area.

Keywords: Aggression, Adolesents, Urban, Rural

Title: A Study on Aggression level among adolescents

Author: Dr.Rita Rani Talukdar, Rupali Sen Deka

International Journal of Social Science and Humanities Research

ISSN 2348-3164 (online), ISSN 2348-3156 (Print)

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Abstract: There is a questioning today of the basic postulates of the educational structure and its various systems in India and in the rest of the world. At all levels there is a growing realization that the existing models have failed and that there is a total lack of relevance between the human being and the complex, contemporary society. The ecological crisis and increasing poverty, hunger and violence, are forcing man inevitably to face the realities of the human situation. At a time like this, a completely new approach to the postulates of education is necessary.

Title: A New Kind of Education System

Author: Arjun N. Khobragade

International Journal of Social Science and Humanities Research

ISSN 2348-3164 (online), ISSN 2348-3156 (Print)

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Abstract: Literature reflects life. It is a tool to mirror human ideas, feelings, emotions and life itself. Many writers have expressed human lives through literature. Among all the writers a few Indian women writers like Kamala Markandeya, Kamala Das, Anita Desai, Nayantara Seghal, Ruth Pawar Jhabvala, Shoba de have mirrored the lives of Indian women. Shashi Deshpande, the famous Indian novelist born in Karnataka depicts the inner feelings and emotions of Indian women through her novels. The plight of middle class educated and working women, the marital adjustments and the quest for identity forms the major theme of her novels. Her novels show how carefully she expresses the frustration and disappointment of women who experience in the social and cultural oppression in the male dominated society. Her fiction concentrates on the status of the women in the traditional bound male-dominated middle class society of the contemporary India. This paper explores the sociological disparities of the protagonist Saru in Shashi Deshpande’s The Dark Holds No Terrors. It is an individual’s journey in search of one’s true self who confronts the gender oriented tradition. The novel portrays the struggle of a girl in an Indian family where a male child is preferred to a female child. The central character of the novel Saru experiences the indifference of her mother and her own guilt.

Keyword: Literature, Gender, Disparities, Patriarchal Society.      

Title: SOCIOLOGICAL DISPARITIES IN SHASHI DESHPANDE’S THE DARK HOLDS NO TERRORS

Author: P.Rajini, Dr. V. Kundhavi

International Journal of Social Science and Humanities Research

ISSN 2348-3164 (online), ISSN 2348-3156 (Print)

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Abstract: This survey was conducted to assess the profitability and resource use efficiency of coffee production in Palpa district in 2013. The survey was conducted in Barangdi, Boughapokharathok, Madanpokhara and Khaseauli. A house holds survey of 110 coffee growers which includes 30 households each from first three VDCs and 20 from Khaseauli. Face to face interview, direct observation, FGD was conducted to collect primary data and other sources for secondary data collection and was analyzed by using SPSS and Microsoft Excel. Cobb-Douglas production function analysis was done and return to scale and resource use efficiency was estimated. Cobb-Douglas production function analysis showed that labour cost, expenses on organic manures and fertilizers and other associate costs contributed significantly to gross income of coffee at 1 % level of significance. The return to scale was found 1.09 and the resources used in the coffee production were all underutilized and should adjust the labour by 42.51% , manure and fertilizers by 66.15% and other costs by 71.39%. It shows that the resources used in coffee production were underutilized.

Keywords: Coffee, Cobb-Douglas Production function, Resource use efficiency.

Title: RESOURCE USE EFFICIENCY OF COFFEE PRODUCTION IN PALPA DISTRICT, NEPAL

Author: Bibek Acharya, Shiva Chandra Dhakal, Dinesh Dhakal, Shyam Sundar Pant

International Journal of Social Science and Humanities Research

ISSN 2348-3164 (online), ISSN 2348-3156 (Print)

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Abstract: Communication is the basic attribute of human life and Language is the main tool of human communication. Communicative Language Teaching (CLT) refers to the processes and goals in classroom learning. The central theoretical concept in communicative language teaching is “communicative competence,” a term introduced into discussions of language use and second or foreign language learning. Competence is defined in terms of expression, interpretation, and negotiation of meaning.

Title: COMMUNICATIVE LANGUAGE TEACHING - A TOOL FOR ENHANCING THE LANGUAGE PROFICIENCY

Author: L. Mayavan

International Journal of Social Science and Humanities Research

ISSN 2348-3164 (online), ISSN 2348-3156 (Print)

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Abstract: A maxim is an expression of a general truth or principle, especially an aphoristic or sententious one. In other words, it is a short, pithy statement expressing a general truth or rule of conduct. In every literature, we find different genres of writing. Every piece of writing primarily focuses on its theme or subject. In the portrayal of its theme or subject, every piece of writing consciously or unconsciously brings up maxims that are loaded with meanings for our specific and general conduct in lives. The maxims used in these writings serve as an embellishment to them. However, there are writers whose writings are predominantly maxim-oriented! Francis Bacon, the English essayist and Thiruvalluvar the great Indian sage, have indeed been the most prolific in terms of the maxims they have contributed to the world literature. Hence a comparative study of their contributions has been attempted below.

Keywords:Maxims,FrancisBacon,Thiruvalluvar,Thirukkural,Couplets,Fortune,Truth,Wealth,Anger,Revenge,Virtue,Boldness.

Title: MAXIMS BY FRANCIS BACON AND TIRUVALLUVAR

Author: ANIL KUMAR. P

International Journal of Social Science and Humanities Research

ISSN 2348-3164 (online), ISSN 2348-3156 (Print)

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Abstract: Portrayal of woman in advertising is one of the most discussed topics in India. The manner in which the women portrayal is done reflects the status of women in the society. The early study of women’s role portrayals suggest that the advertisements on women reflect stereotypical roles like women taking care of home and not making important decisions. A film, also called a movie or motion picture is a series of still or moving images. Cinema is meant and believed to entertain, to take the viewer to a world that is starkly different from the real one, a world which provides escape from the daily grind of life. Hindi cinema has been successful in portraying Indian women of different shades in a society dominated by patriarchal values. Hindi cinema has been a major point of reference for Indian culture in this century. It has shaped and expressed the changing scenarios of modern India to an extent that no preceding art form could ever achieve. Hindi cinema has influenced the way in which people perceive various aspects of their own lives. The paper deals with representations of women characters in Bollywood movies. Content Analysis has been adopted for the study in which a systematic study of a particular community or group or an institution is made for analyzing the problem.

Keywords:  National Awarded Hindi Movies, portrayal of women, Contemporary Cinema, Content analysis

Title: Portrayal of Women in National Awarded Hindi Movies: A Content Analysis

Author: Manju Kataria, Prof. (DR.) Bandana Pandey

International Journal of Social Science and Humanities Research

ISSN 2348-3164 (online), ISSN 2348-3156 (Print)

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Abstract: This research article shows black woman’s participation in reestablishing an African American culture in all-black settings stands as a unique black woman’s stand point. Irrespective of the social class and other myriad differences, almost all the US black women were affected by the intersecting oppressions of race, gender and class. A few literary black women during the Harlem Renaissance through their contributions insisted on their rights to define their reality, establish their identity and name their history. As a revisionist, Lorraine Hansberry challenged the validity of the historical documentation of black culture and especially the role and significance of women in constructing this culture. Her revision of the concept of the black motherhood is a major step toward correcting the historical records concerning black maternity. In her seminal play, A Raisin in the Sun, Hansberry captured the essence of matriarchal trait in her outstanding central character Lena Younger, otherwise known as Mama.

Keywords: Black women, oppression, matriarchy, reestablish

Title: Lena Younger: A Visionary Matriarch in Lorraine Hansberry’s A Raisin in the Sun

Author: V.Sangeetha, Dr. V. Kundhavi

International Journal of Social Science and Humanities Research

ISSN 2348-3164 (online), ISSN 2348-3156 (Print)

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Abstract:  Nation-building is so crucial a project that requires the services of many actors to achieve. It embodies such elements as national integration, poverty reduction through employment generation, robust economic development through industrialization, as well as infrastructural revolution through good governance.  The actors involved in it have different and very important roles to play. Unfortunately, over the years, especially in Nigeria, the role of political scientists in nation-building has been surreptitiously scuffled through a deliberate constitutional design to permeate an unsavoury political exclusionism in addition to the crude stereotypic mentality built around them by Nigerians. Against this backdrop, the paper asked: what role(s) should political scientists play in the overall project of nation-building in Nigeria? Among other things, the work discovered that the role of political scientists in the project of nation-building is to offer genuine political leadership which remains the panacea for resolving other problems inherent in the society. Consequently, the study recommended that justice in Plato’s sense be observed if nation-building would be made less difficult in Nigeria.

Keywords: nation-building, state-building, peace-building, role, political scientists.

Title: Political Scientists and Nation-Building: The Nigerian Experience

Author: Jonah I. Onuoha, Michael I. Ugwueze

International Journal of Social Science and Humanities Research

ISSN 2348-3164 (online), ISSN 2348-3156 (Print)

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Abstract:  Second language curriculum development is presently witnessing a large scale shift-in-emphasis. There is a marked departure from the traditional stress on content, materials and methodology to a focus on needs analysis, decision making, programme design and evaluation. A lot of applied linguistic variables have today revealed numerous salient but significant features in the second language teaching-learning process. This development requires a consistent evaluation of existing curriculum and syllabus designs at various language learning stages. This paper, therefore, dwells on an in-depth identification and development of EAP writing curriculum for the science and technology-based universities. Also discussed in the paper are language syllabus format types and evaluation procedures. The whole exercise revolves around learner- needs particularly in the context of communicative uses and functions of written English within a variety of real life situation. This way, learning outcomes are geared towards reflecting purposes.    

Keywords: second language, EAP writing curriculum, syllabus design, science and technology- based universities, evaluative procedures, learner needs 

Title: Evaluative Procedures for EAP Writing Curriculum in Science and Technology-Based Universities

Author: Yarima Babangida Ibrahim

International Journal of Social Science and Humanities Research

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