Vol 11 Issue 2 April 2023-June 2023

Abstract: Japan has long been a prominent film destination, having given the world Akira Kurosawa (1910-1998), the great film director and cult movie figure. The influence of Japan on Hollywood production is evident and well – established however there are limited studies concerning the influence of locally made Japanese movies in film – induced tourism in Japan. There exists an underutilized opportunity of destination exposure in Japanese film markets through locally made movies that can induce audiences’ travel behavior; thus, it is crucial to understand the impact of destination exposure specific in the Japanese film market. The study adapted the modified meaning transfer model, and this characterizes product placement as a transformative process whenever viewers can see the things without needing to utilize them. Experimental Quantitative research design was utilized in this research with 30 respondents chosen through purposive sampling. This established the following factors to effectively and objectively gather data: (1) treatment factors which is destination exposure, (2) the scope or variation of attributes in which the treatment factors were measured are affective attribute and affective affinity, (3) the manner in which the data were gathered and recorded through pre – testing and post – testing of a Likert scale modified instrument which measure travel intention through familiarity of culture and attractions and the desire to visit Japan, (4) the criteria provided the conclusions and implications for the recorded data as well as the treatment of paired T-test. The study found that destination image as a single determinant is significant factor in influencing travel intention of the participants. Age showed significant difference with travel intention before exposure to destination image while desired duration of travel is found to be significant in familiarity of destination image before exposure.

Keywords: destination image, destination exposure, travel intention, modified meaning transfer model.

Title: FILM – INDUCED TOURISM: THE IMPACT OF DESTINATION EXPOSURE OF LOCALLY-MADE JAPANESE MOVIES ON TRAVEL INTENTION TO JAPAN

Author: Cabuyao, Bianca Nicole S., Cordero, Ma. Carmela Bianca, G. Kudose, Anli S., Mr. Fulepro Alberto G. Madrilejos

International Journal of Thesis Projects and Dissertations (IJTPD)

Vol. 11, Issue 2, April 2023 - June 2023

Page No: 21-32

Research Publish Journals

Website: www.researchpublish.com

Published date: 10-June-2023

Abstract: With the evolving strategies of marketing and the rapid change in technology, businesses that incorporate digital marketing stratgies possess a more effective influence on consumers than those using traditional marketing. Thus, this study focuses on how digital marketing strategies such as online advertising, mobile marketing, email marketing, and social media marketing play a vital role in affecting the consumer purchasing decision. A questionnaire was distributed through online channels among people residing in the UAE. 392 consumers residing in the UAE participated in the study, where the questionnaires was applied using a simple sampling technique. The survey included questions measuring four strategies of digital marketing (email marketing, social media marketing, online advertising, and mobile marketing) and the consumer purchasing decision. The relation between them was measured based on the 392 responses that have been acquired. The data collected was analyzed using the statistical analysis program SPSS, and according to the analysis findings,  which demonstrated that the most important factor influencing consumer purchasing decisions is social media, which influences consumer purchasing decisions in a significantly positive way. Additionally, online advertising has a significant impact on consumers purchasing decisions; following that, only age, gender, education level from the demographic factors affect the consumer purchasing decision significantly.

Keywords: Consumer purchasing decision, digital marketing, online advertising, mobile marketing, email marketing, and social media marketing.

Title: THE IMPACT OF DIGITAL MARKETING ON CONSUMER PURCHASING DECISION IN THE UNITED ARAB EMIRATES

Author: Tasnim AlHelali

International Journal of Thesis Projects and Dissertations (IJTPD)

Vol. 11, Issue 2, April 2023 - June 2023

Page No: 12-20

Research Publish Journals

Website: www.researchpublish.com

Published date: 09-May-2023

DOI: https://doi.org/10.5281/zenodo.7912887

Abstract: This study evaluates the yield  and  purity of second  generation  bioethanol from chemical hydrolysis of cellulosic content of biomass (sugarcane bagasse),at ambient temperature and atmospheric pressure, and the effect of yeast concentration on its subsequent fermentation to ethanol, it is important to evaluate the purity of bioethanol because it is required to determine the property of bioethanol that would be used as fuel in the transportation sector while the yield is evaluated to determine the quantity of bioethanol produced. The method used involves chemical hydrolysis of sugarcane bagasse, with varying acid molarities of 1M, 2M, 3M, and 4M. The product, which consists mainly of simple sugars like glucose, xylose was subsequently fermented with varied concentrations of yeast of 5g/250ml, 4g/250ml, 3g/250ml and 2g/250ml in order to obtain ethanol. The result obtained shows that there is a gradual increase in the ethanol yield with increasing acid molarity from 1M until a critical optimum point is obtained at a high acid concentration of 3M. Beyond the molarity of 3M up to the 4M limit, there exists a decline in the ethanol yield, from the optimum point. The evaluation of the concentration of yeast on the fermentation of hydrolyzed cellulosic contents shows that the optimum ethanol yield is obtained at a yeast concentration of 3.0g/250ml for all the varying acid concentrations. A combination of acid concentration of 3M and yeast concentration of 3g/250ml therefore gives the optimum conditions, at moderate temperature and pressure, for the chemical hydrolysis of bagasse’s lignocellulosic content and the fermentation of the resulting product. On purity determination, sample”C” has shown the highest purity of 95% making it to be used as fuel additives or fuel itself.

Keywords: chemical hydrolysis, generation bioethanol, chemical hydrolysis.

Title: CHEMICAL HYDROLYSIS OF CELLULOSIC BIOMASS FOR THE PRODUCTION OF SECOND GENERATION BIOETHANOL

Author: PACOTO LIVINGSTONE, DR.WILLIAMS WANASOLO

International Journal of Thesis Projects and Dissertations (IJTPD)

Vol. 11, Issue 2, April 2023 - June 2023

Page No: 1-11

Research Publish Journals

Website: www.researchpublish.com

Published date: 01-April-2023