Abstract: This study aims to develop a conceptual business model named AgroSmartX, a Smart Agriculture Technology company that integrates digital platforms and mobile applications to address key challenges faced by multiple customer segments, including smallholder farmers, agricultural suppliers, and agricultural retailers. Key challenges include low crop productivity, inefficient resource management, lack of real-time data, and unstable market access. The methodology adopts Design Thinking, involving a literature review, benchmarking existing AgriTech companies using the Business Model Canvas (BMC), and conducting surveys to understand user needs. The paper then develops an initial business model using the Empathy Map (EM), BMC, and Value Proposition Canvas (VPC), alongside a high-fidelity prototype of a digital platform. Validation is conducted through feedback from stakeholders, followed by refinement into a validated business model. A Strategy Canvas is also developed to compare AgroSmartX with existing market solutions. Key findings indicate that AgroSmartX provides innovative solutions such as AI-driven crop monitoring, IoT-based smart sensors, and a digital marketplace that act as pain relievers and gain creators. The paper contributes to a conceptual business model that enhances agricultural productivity and sustainability. Future work includes developing a comprehensive business plan based on the validated model.
Keywords: Food security, Smart Agriculture, AgriTech, IoT, Digital Platform, Business Model, Agro-Ecosystem.
Title: A CONCEPTUAL AGROSMARTX BUSINESS MODEL: ENHANCING FOOD SECURITY THROUGH AN INTEGRATED AGRICULTURAL ECOSYSTEM AND PLATFORM
Author: Zarief Mirza Bin Zairun, Muhammad Farihin Bin Mohd Nazli, Ahmad Danish Qayyim Bin Azmi, Naqash Mohd Aouf, Abdul Rahman Bin Ahmad Dahlan
International Journal of Interdisciplinary Research and Innovations
ISSN 2348-1218 (print), ISSN 2348-1226 (online)
Vol. 14, Issue 2, April 2026 - June 2026
Page No: 146-157
Research Publish Journals
Website: www.researchpublish.com
Published Date: 06-June-2026
