Abstract: The purpose of this business case paper is to help clients, service providers and B40 people who seek services for their upcoming events such as wedding ceremonies and family events. They need trusted services with complete packages (all-in-one services) and skillful crews to manage their events successfully. Therefore, we create Event Service Provider (iEvent), a digital platform that provides event planner services for those who need them. Event planning includes all the important elements in an event like budgets, dates, themes and venues. By using iEvent, all the services will be managed by trusted and skilled crews, following Term & Conditions agreement. iEvent also will help many people especially in this Pandemic Covid-19 by planning proper flow with limited participants in an event, whether to undergo online events or physical events that apply effective social distancing. Besides, iEvent may help clients, service providers and B40 people in many aspects of life to overcome the problems with effective solutions. With iEvent, we are able to relate our project with Sustainable Development Goal 8 (Decent Work and Economic Growth) and Sustainable Development Goal 17 (Partnership for The Goals), at the same time iEvent also a Consumer-to-Customer (C2C) business model that able to provide a conceptual solution of event planning and management [1]. The methodology adapted for this paper is based on the Design Thinking process using literature review, biz modelling tools namely Business Model Canvas (BMC) and Value Proposition Canvas (VPC), and survey. All the VPCs are based on BMC that we create and brainstorm for the sake of iEvent in order to satisfy Customer Segment requirements.
Keywords: Event Service Provider (iEvent), digital platform, event planner, Consumer-to-Customer(C2C), event planning and management, Business Model Canvas (BMC), Value Proposition Canvas (VPC).
Title: A Conceptual Event Service Provider (iEvent) Digital Platform Business Model
Author: Nur Niesa Shazwanie Binti Abd Mubi, Nur Zahirah Binti Abd.Aziz, Tuan Ahmad Bazzli Bin Tuan Abdullah, Abdul Rahman Bin Ahmad Dahlan
International Journal of Computer Science and Information Technology Research
ISSN 2348-1196 (print), ISSN 2348-120X (online)
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