Abstract: This paper proposes a conceptual multi-sided digital platform called GreenBite, designed to solve the problem of food waste while providing food accessibility to B40 communities in Malaysia. The platform connects food and beverage (F&B) businesses with surplus foods to consumers who seek affordable meals with an added donation feature to support the people in need. The platform targets various customer segments including food seekers (consumers), B40 communities, food providers such as restaurants and cafes, donors and sponsors. The study adopts the Design Thinking methodology consisting of Empathize, Define, Ideate, Prototype and Test stages followed by literature review, inspired by existing platforms and user validation through surveys. Findings show that current leading food delivery platforms only emphasize convenience and profit while not focusing on sustainability and social impact. GreenBite introduces a new value proposition by combining surplus food redistribution, real-time availability and donation features which are aligned with environmental and social goals. The proposed business model is validated using Business Model Canvas (BMC), Value Proposition Canvas (VPC), Environment Map and Strategy Canvas which demonstrate its potential to attain the Blue Ocean market space. This study contributes by presenting a digital platform/solution that reduces food waste, enhances affordability and promotes sustainable consumption. Future work includes the development of a full-scale application and detailed business implementation plan.
Keywords: Food waste, multi-sided digital platform, surplus food redistribution, B40 community, sustainability, Blue Ocean Strategy.
Title: A Conceptual Green-Bite Multi-Sided Digital Platform: Enhance Surplus Food Redistribution, Reduce Food Waste and Enhance Food Accessibility
Author: Muhammad Waqiuddin Aqhar Bin Mohd Yatim, Muhammad Nabil Hamizan Bin Maruwan, Muhammad Adib Bin Ahmad Jefiruddin, Muhammad Alif Zakwan Bin Mohd Shukri, Abdul Rahman Bin Ahmad Dahlan
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 14, Issue 1, April 2026 - September 2026
Page No: 466-481
Research Publish Journals
Website: www.researchpublish.com
Published Date: 27-May-2026
