Abstract: This paper proposes a conceptual business model called KiddoTrack, a digital platform and mobile application designed to improve the safety, efficiency, and transparency of child pickup processes. The system targets key customer segments (CS), namely parents or legal guardians (CS1), schools or school administrators (CS2), and pickup service providers (CS3). Current challenges include lack of real-time visibility, risk of unauthorized pickups, inefficient manual verification methods, and poor coordination among stakeholders. These issues also limit the alignment with national digital transformation initiatives such as Malaysia’s 13th Malaysia Plan (13MP), MyDigital, and the National Fourth Industrial Revolution (4IR) Policy, which emphasize smart, secure, and connected systems. This study adopts the Design Thinking (DT) methodology, including literature review, benchmarking of existing platforms such as Anak2U and IN Safe Child App using the Business Model Canvas (BMC), and data collection through interviews or surveys. Based on the findings, an initial business model and high-fidelity digital platform prototype are developed using tools such as the Environment Map (EM), Value Proposition Canvas (VPC), and BMC. The prototype is then tested and validated with target users. A Strategy Canvas is also constructed to compare KiddoTrack with existing market solutions. The key contribution of this paper is the development of a validated conceptual business model that integrates digital platform features such as real-time child pickup tracking, QR-based verification, and instant notifications as effective pain relievers, while offering gain creators such as increased safety, convenience, and operational efficiency. The proposed solution addresses critical user needs while supporting national and global digital transformation goals. Future work includes the development of a detailed business plan and implementation strategy.
Keywords: Child Pickup System, KiddoTrack, Digital Platform, Business Model Canvas, Child Safety, Design Thinking.
Title: A Conceptual KiddoTrack Business Model: A Safer and Predictable Operations for School Children Pickup Process
Author: Sherina Suparman, Hannah Rushdan, Hani Norazilan, Aisha Aljuboori, Abdul Rahman Ahmad Dahlan
International Journal of Computer Science and Information Technology Research
ISSN 2348-1196 (print), ISSN 2348-120X (online)
Vol. 14, Issue 2, April 2026 - June 2026
Page No: 78-91
Research Publish Journals
Website: www.researchpublish.com
Published Date: 19-May-2026
