Abstract: The paper puts forward a hypothetical multi-sided digital platform, KiraBot, a WhatsApp-based micro-SaaS application that will help to solve financial management issues among B40 micro-entrepreneurs in Malaysia. The platform is focused on both seeking micro-finance (e.g., MSMEs and informal vendors), and providing micro-finance (e.g., financial institutions and government agencies including Bank Simpanan Nasional, TEKUN, Amanah Ikhtiar Malaysia). Manual bookkeeping practices have led to poor financial tracking, minimal visibility of profits, and access to formal financing by many micro-entrepreneurs. Such problems lead to cash blindness which makes it difficult to sustain and grow the business. The current research is based on the Design Thinking (DT) approach, which includes literature review, study of existing solutions (e.g., POS systems, accounting software, and messaging platforms) benchmarking, and complementation by national projects including Budget 2026 and MyDigital. Results suggest that existing solutions are usually expensive, complicated, and inappropriate with informal micro-vendors. To overcome this gap, KiraBot uses WhatsApp and AI-based chatbots to allow users to record transactions, track their financial performance, and automatically create reports using natural language communication. The business model proposed is created based on Business Model Canvas (BMC) and Value Proposition Canvas (VPC) and tested on user level. KiraBot fits the Fourth Industrial Revolution (4IR) and digital economy agenda of Malaysia and the Sustainable Development Goal 8 (SDG 8: Decent Work and Economic Growth). The platform has a great potential of increasing financial inclusion and empowering B40 micro-entrepreneurs in a digital form.
Keywords: KiraBot, B40 micro-entrepreneurs (MSMEs), micro-finance seekers, micro-finance providers, WhatsApp chatbot, artificial intelligence, financial tracking, financial inclusion, digital economy, 4IR.
Title: A Conceptual KiraBot Business Model: WhatsApp-Based Micro-SaaS for B40 Financial Inclusion
Author: Muhammad Zulnazmi Rafiqi Bin Azhary, Ali Karami Bin Mat Sukri, Muhammad Syamil Bin Jeffry, Mohamad Imad Addin Bin Jafar, Abdul Rahman Bin Ahmad Dahlan
International Journal of Computer Science and Information Technology Research
ISSN 2348-1196 (print), ISSN 2348-120X (online)
Vol. 14, Issue 2, April 2026 - June 2026
Page No: 169-187
Research Publish Journals
Website: www.researchpublish.com
Published Date: 27-May-2026
