A CONCEPTUAL MODEL OF LOGISTICS INFORMATION SYSTEM EFFECTIVENESS ON RETAIL OUTLETS TOWARDS CUSTOMER SERVICE QUALITY IN TIRUCHIRAPPALLI

Dr. S. Saravanan, D. Arunkumar

Abstract: Logistics is the system of people and things that are intricate in getting a product from the manufacturer where it is made to the person who buys it. Information system is a collaborative arrangement of people, equipment, methods, and control, designed to create information flow in the required arrangement for the user to make the decision and to reduce the risk element. Logistics information system is an applications of logistics functions and carried out number of on time deliveries, and outstanding payments to enhanced efficiency. Major purpose of information system used in retail outlets is to understand and meet the customer requirements and needs. Barcoding and point of sale are commonly used in retail outlets then to identify the variables of logistics information system usage in retail outlets. While using LIS in retail outlets to gain perceived benefits. In addition to, the benefits of LIS effectiveness have influenced to customer service quality of how does a service meets or exceeds their expectations. The purpose of this paper to design a conceptual framework of LIS effectiveness on retail outlets towards customer service quality A pilot study was conducted in 10 retail outlets for tiruchirappalli region to identify the variables of LIS effectiveness and customer service quality in retail outlets are determined. Keywords: Logistics Information System, Point of sale, Bar coding, Customer service quality. Title: A CONCEPTUAL MODEL OF LOGISTICS INFORMATION SYSTEM EFFECTIVENESS ON RETAIL OUTLETS TOWARDS CUSTOMER SERVICE QUALITY IN TIRUCHIRAPPALLI Author: Dr. S. Saravanan, D. Arunkumar International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Research Publish Journals

Vol. 3, Issue 2, October 2015 – March 2016

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A CONCEPTUAL MODEL OF LOGISTICS INFORMATION SYSTEM EFFECTIVENESS ON RETAIL OUTLETS TOWARDS CUSTOMER SERVICE QUALITY IN TIRUCHIRAPPALLI by Dr. S. Saravanan, D. Arunkumar