Abstract: The rising cost of living and increasing levels of food waste present significant economic and environmental challenges in Malaysia. Retailers frequently incur losses due to unsold near-expiry and slightly defective products, while consumers, particularly students and low to middle-income groups, struggle to afford daily necessities. This paper proposes RevieCart, a hyperlocal digital marketplace that connects retailers with nearby price-sensitive consumers by offering discounted near-expiry and defective goods at up to 50% or more below original prices. The platform integrates location-based services to display real-time deals within a defined radius and supports both self-pickup and delivery through third-party logistics providers. The objectives of this paper are to reduce retail-level waste, enhance affordability, and promote sustainable consumption practices. A mixed-method approach is employed, including literature analysis and user perception insights, to validate the feasibility of the proposed solution. The expected outcome is a scalable and sustainable platform that benefits both consumers and merchants while aligning with broader environmental goals. RevieCart demonstrates the potential of leveraging hyperlocal commerce to transform excess inventory into economic value and social impact. Future works will extend this concept into an executable operational framework with pilot testing across residential and campus zones.
Keywords: Hyperlocal marketplace, food waste reduction, price-sensitive consumers, digital platform, sustainability, near-expiry products, business model.
Title: A Conceptual RevieCart Business Model: A Digital Marketplace for Near-Expiry and Defective Goods towards Zero-Waste
Author: Hanis Binti Azhar, Fadhilah Binti Abd Mun’em, Aliya Nasuha Binti Shahrom Nizam, Aizatul Mazni Binti Mazlan, Abdul Rahman Bin Ahmad Dahlan
International Journal of Computer Science and Information Technology Research
ISSN 2348-1196 (print), ISSN 2348-120X (online)
Vol. 14, Issue 2, April 2026 - June 2026
Page No: 133-148
Research Publish Journals
Website: www.researchpublish.com
Published Date: 25-May-2026
