Abstract: The field of ecommerce is dotted across different paradigms. Despite the demand and wide range of opportunities available, awareness and application of ecommerce technology needs to be improved within the society. Due to the constantly increasing technology and new needs and wants paramount importance has been given to the photography industry as well. In an attempt to gain success within this highly competitive industry many organizations try to adopt ecommerce strategies. The purpose of this study is to develop and test a comprehensive ecommerce framework to gain competitive advantage in the Sri Lankan photography industry.
Keywords: ecommerce, competitive advantage, photography.
Title: A Model of e-Commerce for Success in the Photography Industry
Author: U. De Silva, M. K. Weerasekara
International Journal of Thesis Projects and Dissertations (IJTPD)
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