Abstract: This study examines the consumer preference towards Merii Boy ice cream among customers in the Palakkad region. The research aims to identify the factors influencing buying behavior such as taste, price, quality, and brand awareness. Primary data were collected from 110 respondents using a structured questionnaire. Statistical tools like percentage analysis, chi-square test, and regression analysis were used to interpret the data. The study also analyses customer satisfaction and brand loyalty towards Merii Boy ice cream. Findings highlight the importance of product quality, flavor variety, and promotional strategies in shaping consumer preference. The results help marketers understand consumer behavior and improve marketing strategies to enhance customer satisfaction and brand competitiveness.
Keywords: Consumer Preference, Buying Behavior, Ice Cream Industry, Brand Loyalty.
Title: A STUDY ON CONSUMERS SATISFACTION ON BRAND PREFERANCE OF MERIIBOY ICE CREAM WITH SPECIAL REFERANCE TO PALAKKAD DISTRICT
Author: Mr. P. Vishnu, Ms. K.S. Shymili
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 13, Issue 2, October 2025 - March 2026
Page No: 714-716
Research Publish Journals
Website: www.researchpublish.com
Published Date: 10-March-2026
