Abstract: The digital revolution in India has significantly transformed the financial landscape, with the Unified Payment Interface (UPI) emerging as a revolutionary tool for seamless and instant transactions. This study examines the customer attitude toward UPI in the Haveri City of Karnataka. It explores awareness, usage patterns, benefits, challenges, and overall satisfaction. The findings provide insights into the behavioral trends of UPI users in a semi-urban district, contributing to the broader understanding of digital financial adoption in regional areas.
Keywords: UPI, Digital Payments, Customer Attitude, Haveri, Fintech, Cashless Economy.
Title: A Study on Customer Attitude towards Unified Payment Interface (UPI): With Special Reference to Haveri City, Karnataka State
Author: Mr. Sandeep S. Kulkarni, Dr. R. Kalidoss
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 13, Issue 2, October 2025 - March 2026
Page No: 801-814
Research Publish Journals
Website: www.researchpublish.com
Published Date: 12-March-2026
