Abstract: Reference to Lakme in Palakkad City” examines the buying behavior and preferences of study titled “A Study on Customer Buying Attitude of Cosmetic Products with Special consumers This towards Lakme cosmetic products. The main objective of the study is to understand factors influencing customer purchase decisions, satisfaction level, and brand preference. Primary data was collected through a structured questionnaire from selected respondents in Palakkad City. Statistical tools such as Percentage Analysis, Chi-Square Test, and ANOVA were used for data analysis. The study analyses demographic factors like age, income, education, and their impact on buying attitude. Findings reveal that quality, brand image, price, and availability significantly influence customer purchasing decisions. The study concludes with suggestions to improve customer satisfaction and strengthen brand loyalty towards Lakme products.
Keywords: Consumer Awareness, Brand Responsibility, Ethical Consumerism, Sustainable cosmetic.
Title: A STUDY ON CUSTOMER BUYING ATTITUDE OF COSMETIC PRODUCTS WITH SPECIAL REFERENCE TO LAKME IN PALAKKAD CITY
Author: Ms. K. Athira, Mr. P. Krishnaraj
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 13, Issue 2, October 2025 - March 2026
Page No: 707-709
Research Publish Journals
Website: www.researchpublish.com
Published Date: 09-March-2026
