Abstract: Customers are the end beneficiary of all retail activities. No matter what type of cars the customers use, it has to satisfy the customers’ needs. Keeping this in mind, an attempt has been made to examine the factors influencing the customers to choose Maruti Suzuki as their car. The present study is purely based on the primary data and is confined to Coimbatore City, India. The data was collected through questionnaires.
Keywords: customer, satisfaction, Brand.
Title: A Study on Customer Satisfaction towards Maruti Suzuki in Coimbatore
Author: M. Akhila, Ali Ashar T Thayyullathil
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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