Abstract: This study examines customer satisfaction towards Ponlait dairy products in the Puducherry region. It focuses on key factors influencing consumer preferences such as quality, price, taste, availability, and packaging. The research is based on primary data collected from 150 respondents using a structured questionnaire and analyzed using percentage and chi-square methods. The findings indicate that most customers are satisfied with Ponlait products, especially in terms of quality and freshness, with curd and buttermilk being the most preferred items. However, the study also identifies areas for improvement, including product awareness, availability, pricing, and packaging. Overall, the study concludes that while Ponlait meets customer expectations to a significant extent, continuous improvements in marketing and service quality are essential for enhancing customer satisfaction and ensuring long-term growth.
Keywords: Customer Satisfaction, Dairy Products, Consumer Behavior, Product Quality.
Title: A Study on Customer Satisfaction towards Ponlait
Author: Dr. R. Vignesh, Saravanan.P
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 14, Issue 1, April 2026 - September 2026
Page No: 285-290
Research Publish Journals
Website: www.researchpublish.com
Published Date: 27-April-2026
