Abstract: This study examines the factors influencing towards Value Added Services (VAS) in the telecom industry with special reference to Sivagangai District. It focuses on understanding the level of awareness, usage patterns, and preferences of consumers regarding various VAS such as caller tunes, mobile internet services, and entertainment services. The study also analyzes the factors influencing consumer decisions, including cost, convenience, and service quality. Data is collected from telecom users using a structured questionnaire and analyzed using statistical tools. The Findings of the study shows that Cost and affordability along with promotional offers are the most influential factors affecting consumer buying behaviour towards value-added services in the telecom industry. In contrast, service quality and brand image have comparatively lesser influence on consumer decisions.
Keywords: Consumer, Buying Behaviour, Value Added Services, Telecom Industry.
Title: A Study on Factors Influencing towards Value Added Services in Telecom Industry with Special Reference to Sivagangai District
Author: RM.Kalaivani, Dr.D.Andrews Scott, Dr.S.Latha
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 13, Issue 2, October 2025 - March 2026
Page No: 607-611
Research Publish Journals
Website: www.researchpublish.com
Published Date: 04-March-2026
