Abstract: With a potential of more than Rs 500 billion, the fast-moving consumer goods industry (FMCG) is the fourth largest sector in the economy. In addition, the FMCG market covers a wide range of consumer products commonly bought, including soaps, milk products, chocolate, soft beverages, berries, vegetables and batteries. Generally, FMCG goods have small amounts, but big quantities. The study focuses on retailers in Kerala and to measure the effectiveness of the supply chain and to find the problems faced by them. The main issue with the retailers is that, Opportunistic Games played by the Distribution Channel and counterfeit goods. The timely delivery of the product to the rural area is another issue faced by them.
Keywords: Supply chain, FMCG, Retailers.
Title: A Study on impact of supply chain in FMCG sector with special reference to retailers in Kerala
Author: Akhil Tom Rose, Krishnanunni A
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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