Abstract: Women are great at setting goals but less consistent in maintaining their personal goals if family needs arise. Accountability can help women retain a clear perspective of the importance of investing and keep them on track to a secure financial future. Women are making more short-term and long-term decisions about money. Women are better investors. Over the past few years there are plenty of studies by academe and investment companies in investment behavior, attitudes, and outcomes between men and women. The findings demonstrate that as a results of their completely different approach to investment, and their temperaments, female investors produce results that are more consistent and persistent. It additional explores sorts of academic processes and materials which will rework investment behaviors among girls. The study provides an insight concerning the investment pattern of ladies. Women are perceived as risk aversers. So, this project aims at understanding the investment behavior of ladies investors by taking their responses on numerous factors like risk, return etc.
Keywords: Gold, silver, investment, returns, risk.
Title: A STUDY ON INVESTMENT BEHAVIOR OF WOMEN IN GOLD AND SILVER AS AN INVESTMENT OPTION
Author: Ms. N. SANGEETHA
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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