Abstract: India’s real estate sector is considered to be the second largest employer after agriculture. It is expected to grow 30 percent over the next decade. With these growths on one side, the competitions between the players are also intense on the other. Some of the major players are Ambuja Neotia, DLF, Unitech, Shapoorji Palonji, Jaypee Infatech, Alcove, Godrej Properties etc. As more and more players are coming in, the opportunities are increasing for the developers as there is a huge untapped market for affordable housing in the range of 5-20 lakh. For end user, the bargaining power has increased and they command greater flexibility from the developer. It is for this reason, a research has been conducted to know from the customers who have purchased flats that what parameter they considered most important while taking the decision to buy that flat. A statistical analysis by using the software Statistical Package For the Social Sciences (SPSS) has been done for the same to know whether age influences buying parameter or not.This research focuses on the importance of statistics in market survey.
Keywords: Real estate, market research, statistics, chi-square analysis.
Title: A Study to gauge Consumer Decision Making Process towards selection of a Real Estate Brand
Author: Subhro Karmakar
International Journal of Thesis Projects and Dissertations (IJTPD)
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