Abstract: This study conducts an analytical and comparative evaluation of mutual fund commission structures across 12 selected Asset Management Companies (AMCs) and 7 distribution platforms, with emphasis on AssetPlus (ValuePlus Technologies Pvt. Ltd., Chennai) and its competitors. Using 245 data points over the study, it applies descriptive statistics, Pearson correlation, linear regression, and one-way ANOVA. AUM emerges as the strongest determinant of commission earnings (r = 0.984, R² = 0.973), while net inflows show a negative and inconsistent impact (β = −0.00651, p = .002). Significant variation in commission-to-AUM ratios across AMCs (F = 5.31, p < .001) confirms non-uniform payout structures. NJ India dominates commission earnings among distributors. The study concludes that commission frameworks are AUM-centric and recommends transparent, performance-linked models.
Keywords: Mutual Fund Commissions, AMC, AUM, Net Inflows, Fintech, SEBI, Trail Commission.
Title: An Analytical and Comparative Study of Mutual Fund Commission Structures across Selected AMCs: Evidence from AssetPlus and its Competitors
Author: Jeevitha.P, Vijayalakshmi.P, Dr.A.Meera
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 14, Issue 1, April 2026 - September 2026
Page No: 34-38
Research Publish Journals
Website: www.researchpublish.com
Published Date: 08-April-2026
