Abstract: The paper aims at understanding the key motivators for consumers to search and shop online .It also investigates how different types of online buyers perceive website differently. The growing use of internet is providing a greater developing prospect for E- Marketers. With the growth of technology by making shopping more convenience from home and the factors that drive the consumers for discounts after sale services. The survey identifies the factors that influences online shopping through various market place. This research focuses on factors that the buyers keep in mind while shopping online. If E-marketers know the factors affecting online buyers behavior, and the relationships between these factors and the type of online buyers, and then they can further develop their marketing strategies to convert potential customers into active ones, while retaining existent online customers.
Keywords: online shopping, E-Marketers, Motivators, Perception.
Title: AN EMPIRICAL STUDY ON CONSUMERS PERCEPTION TOWARDS ONLINE SHOPPING
Author: Ashwini.N, Manjula. R
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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