Abstract: Humans have always been socially connected or networked since the time of their origin on planet Earth. Now in modern times, social interaction has further diversified into the realm of online communication, which is any communication that is enabled by the use of computers and the Internet. Social Networking sites are termed to as web based services that give an opportunity to individuals to create their own personal profile with the choice of their own list of users and thereby connect with them in an altogether public forum that provides them with features such as chatting, blogging, video calling, mobile connectivity and video/photo sharing.
The main objective is To analyze the impact of social media on young women in urban area of Vadodara
The study based on primary data for which the field survey had been and a questionnaire among the respondents .The questions were so designed that they explore several aspects of social media. A random sample of 100 women is collected. The primary data thus generated have been analyzed using appropriate methods.
Findings show that the Majority of the respondents show the agreements with these influences of social media. Respondents opine WHATSAPP and Instagram as their favorite social media with 51% followed by YouTube. They spend more than usual hours on social networking sites to download pictures, browse through updates seek entertainment and chat around with friends to keep themselves connected. The findings highlights include the followings; social media refines how females think, interacts, communicates, their social lifestyle and many more.
The study was able to discover diverse impacts of social media usage which are a result of advancement in modern technology.
Keywords: Social Media, Women, Urban, Technology.
Title: ANALYSING IMPACT OF SOCIAL MEDIA ON WOMEN: A STUDY IN VADODARA CITY
Author: Shelly Shekhawat, Bindu Bhatt
International Journal of Interdisciplinary Research and Innovations
ISSN 2348-1218 (print), ISSN 2348-1226 (online)
Research Publish Journals
