Abstract: The study's main goal was to learn how customers of AIRTEL Broadband perceive its offerings. Customers in the Sivaganga district are satisfied alongside the services provided by AIRTEL and to identify the factors influencing the customers' preferences. According to the findings, the dimensions that influence customers' satisfaction levels are core services (such as good coverage, connectivity, and network quality) along with call rate. Further results demonstrate that there is a significant relationship between the brand name and customer preference. As a result, it has been suggested that telecom companies concentrate on connectivity, call rate, coverage, and network quality.
Keywords: Customer perception, network operators, telecommunication, customer satisfaction, mobile services and so on.
Title: ANALYSIS OF CUSTOMER PERCEPTION TOWARDS THE AIRTEL SERVICES IN SIVAGANGA
Author: A.Arockia selvi, Dr. R.Venkatesan
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 13, Issue 2, October 2025 - March 2026
Page No: 753-758
Research Publish Journals
Website: www.researchpublish.com
Published Date: 11-March-2026
