Abstract: People who have digital accounts for banking, trading, and financial investment opportunities. The growing adoption of fintech apps has changed the way investors behave, especially tech-savvy users like IT professionals in Bengaluru. This review paper seeks to reconnect the dots between ABFS and investor behaviour by reviewing large sample of literature spanning the years 2002–2026. This research adopts the key theoretical frameworks: Unified Theory of Acceptance and Use of Technology (UTAUT), Theory of Planned Behaviour (TPB), behavioural finance theory and trust theory. The research method adopted was systematic literature review that was carried out by employing Scopus, Web of Science, Google Scholar, and peer-reviewed journals. According to the results, the main factors that explain the financial behaviour of adoption and investment are: financial awareness, the digital financial literacy, ease of use, Accessibility, Trust and Security, and Risk perception. The review also highlights some key gaps in the existing research, such as a lack of qualitative research, the absence of longitudinal studies, a narrow provision of emerging market studies, and poor focus on decentralized finance and AI-based investment applications. The paper proposes a conceptual and Structural Equation Model (SEM)-based framework explaining the relationship between technological, behavioural, and psychological factors influencing investor behaviour. Its finding will be valuable for the scientific community as it lays the basis for an integrated framework in understanding the adoption of fintech in emerging economies, and will also be helpful for policy makers, fintech developers and researchers
Keywords: Application-based financial services, fintech adoption, investor behaviour, financial literacy, SEM model, trust and security, risk perception, digital investment platforms, TAM, TPB & UTAUT.
Title: APPLICATION-BASED FINANCIAL SERVICES AND INVESTOR BEHAVIOUR IN INVESTMENT MANAGEMENT PRACTICES: A SYSTEMATIC REVIEW OF THEORETICAL INSIGHTS, TRENDS, AND FUTURE DIRECTIONS
Author: Parimala.S, Dr. Annadurai
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 14, Issue 1, April 2026 - September 2026
Page No: 502-513
Research Publish Journals
Website: www.researchpublish.com
Published Date: 04-June-2026
