Abstract: This study examines the impact of demographic variables such as gender, age, and occupation on consumer preferences agriculture commodities across categories including skin cleansing, hair care, skin care, oral care, deodorant, and health and wellbeing. Using a combination of descriptive statistics and regression analysis, the research identifies significant patterns in brand usage and preferences. Key findings reveal that males and older individuals exhibit higher engagement with specific brands, while professional occupations show a notable influence on product choices. The analysis also highlights the strong correlation between brand awareness and consumer behavior. Based on these insights, targeted marketing strategies are recommended to enhance engagement and optimize product offerings in the Ramanathapuram district. This research provides actionable recommendations for companies to tailor their approaches to better meet the needs of their diverse consumer base.
Keywords: Consumer Preferences, Demographic Variables, Agri-based Personal Care Products, Brand Usage, Regression Analysis, Marketing Strategies, Consumer Behavior.
Title: Assessing the Customer Preferences among the Fast-Moving Sustainable Agriculture Commodities Sector in Ramnathapuram District
Author: Dr. S. Sundararajan, Dr. V. Vijayalakshmi, Dr. S. Rajamohan
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 14, Issue 1, April 2026 - September 2026
Page No: 128-135
Research Publish Journals
Website: www.researchpublish.com
Published Date: 16-April-2026
