Abstract: The current status of Jordanian e-commerce appears less known. Many researchers have tried to address certain barriers to Jordanian e-commerce; however, the literature does not show a complete picture of e-commerce adoption. There is a problem of limited resources and data about e-commerce activities in Jordan, perhaps because there is little e-commerce activity therefore there are fewer journal articles. To address this issue, a new research methodology was developed by analysing a national newspaper. In this paper, the growth of e-commerce adoption was highlighted, and the underlying barriers of e-commerce have been determined. Examples of e-commerce activities and enablers were presented. The research shows the relationship between these barriers and the impact they have on others. The research shows that a major ongoing problem is a lack of consumer awareness, which has an impact in e-commerce trust. To address this problem a proposed contribution has been outlined for further research.
Keywords: E-commerce adoption, E-commerce growth, The Jordanian Times, Newspaper Analysis, Jordan.
Title: Capturing the Growth of E-Commerce in Jordan Using a Novel Research Approach
Author: Husam Yaseen, Dr.Kate Dingley, Carl Adams
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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