Abstract: Public diplomacy refers to the efforts employed by a certain country or government to communicate directly with foreign publics aiming to achieve its foreign policy objectives. It incorporates numerous initiatives, leveraging approaches, and well-designed tools to shape public opinion of other countries, build positive relationships with the foreign populations, and create a favorable national image to promote its national interests. Therefore, public diplomacy plays a vital role in international relations by shaping and promoting mutual understanding between nations. Major countries use public diplomacy to increase their influence and enhance their soft power in the foreign countries; Public diplomacy aims to shape a country's image and reputation abroad by showcasing its cultural, political, and social values, it seeks to influence public opinion in other countries, often to secure support for its foreign policies, initiatives, or positions on global issues. Since the last decade, People’s Republic of China has utilized public diplomacy efforts toward Rwanda to foster the bilateral relations between the two countries by employing multifaceted approaches. All the initiatives that China has utilized have shaped favorable China’s image within Rwandese society as a reliable partner. This research intends to provide a more nuanced theoretical and practical knowledge about Chinese diplomatic intentions and its foreign policy objectives, providing valuable insights for Rwandan policy makers and future researchers about Sino-Rwandan relations through examining China’s public diplomacy efforts toward Rwanda since 2013.
Keywords: Public Diplomacy, Sino-Rwanda Relations, International Relations, Impacts, Implications, Jilin University.
Title: China’s Public Diplomacy in Rwanda: Features, Impacts, and Implications since 2013
Author: Mr. Eric SHEMA, Dr. Frank Stephano Mabagala, Mr. Donald Malangwa Moses
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Vol. 13, Issue 4, October 2025 - December 2025
Page No: 498-512
Research Publish Journals
Website: www.researchpublish.com
Published Date: 01-December-2025
