Abstract: In this era of fast moving lifestyle, customers are busier than what they were few years back. It is precisely for this reason customers are also purchasing their products and services through online shopping. It is this sense that e-entrepreneurs have successfully targeted upon through ‘deal sites’ like Amazon, snapdeal, flipkart, shopclues, etc. On-line shopping will become the future of shopping world. There are so many companies who are doing online business of different product & services. It gives the better option to online customers to easily identify the products and their prices on the website in the global market. Both primary and secondary has been used for the study. The primary data were collected from 150 respondents in sivagangai district by using simple random sampling method. The tools used for the analysis such as Factor analysis, Friedman test and Anova. The results shows that middle age group people were using more online shopping and most of the customers have highly aware about amazon websites.
Keywords: fast moving lifestyle, online shopping, online customers Amazon, snapdeal, flipkart, shopclues.
Title: Consumer Awareness Towards Online Shopping with Special Reference to Sivagangai District
Author: Mr. J. Kathirvel, Dr. R. Vijayalakshmi
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 13, Issue 2, October 2025 - March 2026
Page No: 879-888
Research Publish Journals
Website: www.researchpublish.com
Published Date: 25-March-2026
