Abstract: The pandemic due to COVID-19 has resulted in major changes in the consumer behavior amongst which the eating habits and adding natural supplements are the most significant ones. This study deals with the potential behavioral patterns that consumers may have during the new norma phase with a special focus on the Madurai district. Furthermore, It looks at the factors that have played the most important role in the pattern of people’s attitudes towards the trending items in the field of natural and health-related products. Such elements as the adoption of a new lifestyle style, people's understanding of health, and their purchasing preferences are given as the main drivers in this process. Other than that, it shows the up-going number of demands for organic food, the factor of immune-boosting supplements, and the locally sourced products on the other side. In addition, it investigates the impact of technology on designing the consumer's choice of purchases in the period of the pandemic. The survey hope by researching and understanding the alterations in human behavior to add the latest data to businesses and policymakers and thus, help them adapt their strategies to the client's wishes. The overall importance of this study is that it focuses on the changes in consumer behavior during the COVID-19 pandemic in the Madurai district
Keywords: Consumer behavior, food products, natural supplements, new normal period, Madurai district, health awareness, purchasing preferences, organic food, immunity boosters, digital platforms.
Title: Consumer behaviour of food products and natural supplements in new normal period-A study with particular reference to Madurai district
Author: Mrs. P. Kanidha, Dr. M. Ganesan
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 13, Issue 2, October 2025 - March 2026
Page No: 499-508
Research Publish Journals
Website: www.researchpublish.com
Published Date: 24-February-2026
