Abstract: The concept of online shopping started in the late 1970s and early 1980s. It was in the 1990s’s there was a rise in e-commerce and saw the launch of Amazon and eBay. Mobile commerce and social commerce are significant aspects of online shopping geography. The customer factors that affect the acceptance of online shopping have been the subject of numerous research. The review literature describes the perceived pitfalls of online shopping, which include fiscal threat, product threat, convenience threat, and non-delivery threat. Studies have been conducted to emphasize gender differences in online shopping stations. Numerous reference models were introduced to understand the consumer, like the Technology Acceptance Model etc. The other factors that affect online shopping include education, occupation, and shopping habits. Though online shopping has shown growth over the previous years, there is still a need to establish trust with consumers to promote the e-commerce business. This can be done by enhancing product quality, furnishing complete information, ensuring security, user-friendly payment, and furnishing excellent consumer service.
Keywords: Online shopping, risks, consumer satisfaction., digital.
Title: Consumer Pitfalls in Digital Business
Author: Sandhya M. R.
International Journal of Interdisciplinary Research and Innovations
ISSN 2348-1218 (print), ISSN 2348-1226 (online)
Vol. 14, Issue 2, April 2026 - June 2026
Page No: 139-145
Research Publish Journals
Website: www.researchpublish.com
Published Date: 06-June-2026
