Abstract: This work seeks to combine three concepts – Corporate University, Holistic Education and the Blue Ocean Strategy. The goal is to create a learning model that incorporates the overall development of the individual students, their fitment training with the corporate sector through a model based on the ERRC framework. This study seeks to propose the five perspectives of holistic education model, as applicable to the industry as an employer and students as the future employees. The applications are industry agnostic and can have a far reaching impact. Researchers of blue ocean strategy are convinced that the only way to win the competition is stop trying to win the competition! Instead of entering into a bloody competition of the Red Ocean, enter the infinite market space of the Blue Ocean and try to create new demands.
Keywords: Blue Ocean, Red Ocean, FABS, ERRC Model.
Title: Creating a Blue Ocean in Management Education: Adaptations of the Corporate University Concept to the Indian Management Education System
Author: Ashfaq Ul Ahad, Dr. Shivakant Upadhyaya
International Journal of Interdisciplinary Research and Innovations
ISSN 2348-1218 (print), ISSN 2348-1226 (online)
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