Abstract: As Saudi Arabia is a country with a large consumer market, the transition of this market base gradually to e-Commerce is a potential opportunity for entrepreneurs and businesspersons to capture. However, the unavailability of comprehensive research investigating the environment makes it an area of perceived risk, causing many businesspersons to prefer investing in the traditional markets, such as property or manufacturing. This paper will adapt a comprehensive model to analyze the most relevant factors that are under the control of the businessperson and entrepreneur to have a better competitive edge to capture the growth potential of e-Commerce in Saudi Arabia.
Keywords: large consumer market, e-Commerce, businesspersons, Electronic Marketing.
Title: Critical Factors in Electronic Marketing in Saudi Arabia
Author: Mohamed B. Jalaly
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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