Abstract: This paper focuses on the cultural conflict in an organization and the reasons behind the conflict. This has been explained through various examples of the organization, which had to face obstructions or failure because of cultural conflict. A few examples of failure of successful organizations like Disneyland and McDonald have also been used to explain the impact of cross-cultural conflict. Evidences from organizations like that of Chrysler and Daimler has been used to explain the impact of cross-cultural conflict after merger and the reason for the failure of the merged organisation has been explained.
Keywords: Country, different culture, language, customs, Chrysler and Daimler, Disneyland, McDonald.
Title: CROSS-CULTURAL CONFLICT: ITS EVIDENCES AND IMPACT
Author: Ambika Sur, Neha Anand
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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