Abstract: Taal, Batangas, also known as the Balisong and Barong capital of the Philippines is a well-preserved cultural town that is home to numerous historical structures dating from the Spanish colonial period. It was declared as a “Heritage Town” by the National Historical Commission of the Philippines back in September 1987. Assessing tourism resources allows researchers to learn about their current state and discover ways to improve their cultural identity in the tourism industry. Architecture, customs and traditions, religion, arts & crafts, and food are all cultural resources being the specific pointers used as independent variables which had a large contribution in this study. The researchers used qualitative research design in the form of narrative analysis in the study. In the sampling process, the researchers used experts sampling as a tool to identify the five key participants of the study who underwent a zoom interview with the researchers. The data gathered was analyzed through narrative analysis to be able to pinpoint the issues of the destination image of Taal. The result showed that cultural resources are important factors to protect in magnifying a destination image. These analyses gave helpful data to the arranging of the conceivable program that we could propose to upgrade the objective's character in making use of its cultural assets; keeping that in mind, recommendations have been made regarding the preservation and utilization of its cultural resources in further enhancement of the destination image of Taal.
Keywords: cultural resources, enhancing destination image, Taal, Batangas, destination image, heritage town.
Title: CULTURAL RESOURCES IN ENHANCING THE DESTINATION IMAGE OF TAAL, BATANGAS
Author: Keezhia Maria Loretta D. Llave, Bryan Joshua Y. Lina, Ralph Miguel Y. Mikin, Irene S. Gueco
International Journal of Thesis Projects and Dissertations (IJTPD)
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