Abstract: The purpose of this study is to present a comprehensive review of brand image, tourist experience, destination quality, brand love, and intention to revisit among tourists in Bali. The study's population comprises individuals classified as domestic tourists who have engaged in travel to Bali. A purposive selection strategy was used to select a sample size of 200 tourists for the study. Descriptive analysis was used in this study. The findings of the study indicate that the brand image of Bali, as seen by tourists, is highly favourable. Similarly, tourists report a very good experience, expressing a strong affinity for Bali and a strong intention to revisit the destination. Hence, it is important for tourism company managers in Bali to priorities brand image, tourist experience, and destination quality as key considerations in formulating a development strategy aimed at fostering brand loyalty towards Bali and enhancing tourists' inclination to revisit the area.
Keywords: brand image, tourist experience, destination quality, brand love, revisit intention.
Title: DESCRIPTIVE ANALYSIS: BRAND IMAGE, TOURIST EXPERIENCE, DESTINATION QUALITY, BRAND LOVE, AND TOURISTS' REVISIT INTENTION TO BALI
Author: I Putu Gde Sukaatmadja, Ni Nyoman Kerti Yasa, Putu Laksmita Dewi Rahmayanti, Emilia Septiani
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 11, Issue 1, April 2023 - September 2023
Page No: 451-461
Research Publish Journals
Website: www.researchpublish.com
Published Date: 26-September-2023
