Abstract: With the ever-changing trend of e-commerce, consumer buying behaviour has been changing rapidly, and it is important to understand the factors influencing the consumer purchasing decision to cater to the new emerging urban market. Even after a high penetration rate in the internet, city consumers show some reluctance to buy items online because of lack of trust, risk and quality of service. In this study the determinants that affect the consumer's purchasing intention towards online buying in Bangalore city have been studied.
A quantitative research design was used to gather primary data from 412 online shoppers from Bangalore by using convenience sampling, using a structured questionnaire. The constructs from the TAM and other theories were considered as independent variables and the purchase intention of the online was used as the dependent variable in the proposed model: perceived usefulness, perceived ease of use, trust, perceived risk, social influence and website quality.
For testing the measurement and structural models, partial Least Squares Structural Equation Modelling (PLS-SEM) was used, which is implemented in the software SmartPLS. The results showed that all the independent variables, except for perceived risk, had a significant positive influence on purchase intention, with trust having the highest effect. The results indicated that all of the independent variables had a significant positive impact on purchase intention, except for the variable of perceived risk, which had a significant negative impact. The results for perceived ease of use and social influence were mixed and less significant.
The results highlight the importance of e-commerce sites focusing on building consumer trust with effective trust-building mechanisms, clear information about your product, and quality digital interfaces. The learnings created by these can be used to create a focused strategy to increase online retail adoption in the metropolitan markets in India like Bangalore.
Keywords: Online shopping; Purchase intention; Trust; Perceived risk; PLS-SEM.
Title: Determinants of Consumer Purchase Intention towards Online Shopping: An Empirical Study in Bangalore City
Author: Ramesh Babu N.R, Dr.G.Vadivalagan, Dr. Thanapackiam
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 14, Issue 2, October 2026 - March 2027
Page No: 33-41
Research Publish Journals
Website: www.researchpublish.com
Published Date: 07-October-2026
