Abstract: This paper examine plantain produces to determine marketing cost and returns. Marketing is a process of satisfying human needs by bringing products to people in the proper form and at a proper time and place. The cost of performing the various marketing functions and of operating various agencies. Return variability in spot and futures prices have been analyzed using multivariate GARCH models in different types of studies. McCurdy and Morgan (1991) analyzed uncovered interest rate parity. Problem statement of This study aimed High cost of production and poor marketing strategies as has result in the increase in price of input, low farm income, low efficiency of resource utilization, low distribution and returns. Objective of this study is to analyze the evaluate costs and returns, what are the marketing activities and functions. The hypothesis Ho: There is no significant relationship between marketing costs and net returns. Primary data was collected and analyzed using both description statistics and inferential statistics. The R2 value of 0.530 means that the estimated variables included in the model explained 53% of variation in net returns of respondents. The F –value of 21.268 is also significant at 1%. urban areas. This will help in getting the produce to market places in good time and in good shape (quality). It will also bring about a reduction in transportation cost and hence the cost of marketing.From the findings of this study, it could be concluded that net returns are affected by estimated marketing costs and due to some selected characteristics
Keywords: marketing cost and returns.
Title: DETERMINING MARKETING COSTS AND RETURNS OF PLANTAIN IN NASARAWA NIGERIA
Author: Professor P. O. Idisi, Dr. (Mrs.) I . J Ogwu, Enaholo, Favour
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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