Abstract: The statement “behind every successful man is a woman”, shows just how much women are capable of handling almost every problem, overcoming the hurdles in life and still be loving and caring.The male dominated world has always been hesitant to acknowledge the fact that women are as good as men in terms of capability, hard work, intelligence and even management skills. In some parts of India women are still being considered as someone who should be sitting at home and take care of the family.India, which is a veritable male dominated country, is now seeing a sudden surge in women entrepreneurs. We can now see the changing demographics, how women are now entering new and unique business avenues with creative marketing strategies to tap their customers. Customization and personalization is the new trend, and women entrepreneurs are doing just that to please their customers. Nowadays women are running several businesses like bakery shops, interior designing, beauty parlors/salon, general stores, boutiques, blogging sites, jewelry/accessories stores, etc. and that too with a lot of success.
The aim of this research paper is to find out what problems women face in creating and maintaining their own enterprise, and how they overcome those hurdles and become successful. Through this paper, we intend to carry out primary research through questionnaire and personal interviews where women entrepreneurs were questioned about the motivational factors, problems they faced while starting up enterprise and other barriers they face during operations of their businesses. Questions about the nature of their enterprise, their family background and their abilities were also raised in order to get a clear picture. Also a brief highlight regarding the role of Web Marketing in women’s success is discussed.
Keywords: Women entrepreneurs, Internet Marketing, abilities, Challenges.
Title: Difficulties and Challenges Faced By Women Entrepreneurs in Gurgaon
Author: Aprajita Malhan, Ishita Malhan
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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