Abstract: India is a leading exporter of marine products and exports its seafood products to many of the major destinations in the world. Consumers' demand for food safety, food traceability and food sustainability has raised a great demand for efficient supply chain management. It is in this scenario, the digital transformation and the smart cold chain technologies have emerged, proposing an improvement in the production chain, and also reducing losses by waste in the post-harvest production and guaranteeing compliance with international quality standards. The study focuses on the potential of digital technologies, such as the ‘Internet of Things (IoT)’, blockchain, AI, cloud-based logistics and automated cold storage, in boosting exports competitiveness of the seafood sector in India. The research design was mixed, where a structured survey was used for gathering data from 200 respondents, including operators of seafood export, seafood processing, aquaculture, logistics and cold stores companies and 20 semi structured interviews were conducted among the industry experts. The results indicate that the use of digital 10x affects the management of the inventory and buyer's confidence on international markets as well as improving the efficiency of the operations. However, the extent of infrastructure and technical skills of SMEs are not yet robust enough to facilitate the use of more technologies and implementation costs are still very high. The findings indicate three investments that can help to achieve the digital transformation challenges throughout the seafood supply chain: investment in digital infrastructure, workforce training, and government supportive policies. Extension of the smart, cold chain will contribute towards the competitiveness of Indian seafood exports and make their supply chains sustainable and resilient.
Keywords: Digital transformation, Smart cold chain, Seafood exports, IoT, Blockchain, Artificial Intelligence, Export competitiveness, India.
Title: Digital Transformation and Smart Cold Chain Technologies for Improving Export Competitiveness in the Indian Seafood Industry
Author: Benzily A, Dr. Ashok Kumar Purohit
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 14, Issue 1, April 2026 - September 2026
Page No: 779-783
Research Publish Journals
Website: www.researchpublish.com
Published Date: 26-August-2026
