Abstract: This research paper describes the invention and accessibility of internet connectivity and powerful online tools has resulted a new commerce area that is e-commerce deals with selling and purchasing of goods and services through internet and computer networks. E-commerce can enhance economic growth, increase business opportunities, competitiveness, better and profitable access to markets. E-Commerce is emerging as a new way of helping business enterprises to compete in the market and thus contributing to economic success. In this research paper we will discuss about advanced SWOT Analysis of E-Commerce which will comprise of strengths, weakness, opportunities and threats faced by e-commerce in current scenario.
Keywords: E-commerce, competitive advantage, Internet.
Title: E-Commerce-SWOT Analysis
Aithor: Ms. Dhanashri Patil
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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