Abstract: Maggi is a global brand of instant foods, it was among the most prevalent brands until it was prohibited by the (Food Safety and Standards Authority of India) FSSAI in mid-2015. This paper manages to determine how the brand image of the product helps to regain its market. The paper portrays the difficulties experienced by Maggi and the strategies used to win back the trust of Indian clients to recover its position in the market. This paper also deals with the marketing and crisis strategies that Nestle took to evoke its market share in India.
Keywords: Maggi, Instant foods, Marketing strategies, Promotion strategies, Crisis strategies.
Title: Effect of Brand Image in Revamping its Market Sustainability- Nestle Maggi
Author: Abhishek M.P, Madhuri G, Niveditha V, Sushant R
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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