EFFECT OF STRATEGIC PLANNING ON FAMILY BUSINESS PROJECT SUSTAINABILITY IN RWANDA: A CASE OF FAMILY BUSINESSES PROJECTS IN KIGALI

UWAMAHORO RACHEL, Dr. MBONIMANA GAMARIEL

Abstract: This study sought to examine the dimension of strategic planning and the sustainability of Selected Family Business Projects in Kigali as a case study. According to MINICOM, NISR, MIFOTRA, PSF, (2011), only a fraction of the establishment started remained in operation. A big issue of maintaining the business after the departure of the business initiator represent a handicap not only to the business and the employees but also to the country’s economy. However, regardless the importance of sustainability and continuity of family business, studies especially concentrate on the sustainability of family business in developing countries particularly Rwanda, seem to be very limited and scarce. The study was guided with the objective of determining the effect of strategic planning on family business projects sustainability in Rwanda in selected family businesses projects in Kigali. Descriptive research design was used. The population of 100 family businesses in Kigali city was considered. A sample of 80 businesses was selected using Slovirn and yarmen’s formula. The respondents within the sample was selected randomly. Both primary and secondary data was collected using questionnaires. The study revealed that strategic planning can help to reduce the level of uncertainty and can promote a long term thinking and decision making for organization growth and that some family businesses which had strategic plan were able to achieve good performance and managed to attain their goals. It has also revealed that some businesses which had planning in place have failed to realize its contribution in performance due to different challenges and improper implementation.

Keywords: Family business, Project sustainability and Strategic planning.

Title: EFFECT OF STRATEGIC PLANNING ON FAMILY BUSINESS PROJECT SUSTAINABILITY IN RWANDA: A CASE OF FAMILY BUSINESSES PROJECTS IN KIGALI

Author: UWAMAHORO RACHEL, Dr. MBONIMANA GAMARIEL

International Journal of Thesis Projects and Dissertations (IJTPD)

Research Publish Journals

Vol. 9, Issue 4, October 2021 - December 2021

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EFFECT OF STRATEGIC PLANNING ON FAMILY BUSINESS PROJECT SUSTAINABILITY IN RWANDA: A CASE OF FAMILY BUSINESSES PROJECTS IN KIGALI by UWAMAHORO RACHEL, Dr. MBONIMANA GAMARIEL