Abstract: Aspiring business owners now have a variety of chances to launch businesses with minimal entry barriers and high growth potential thanks to the rise of digital entrepreneurship. In today's constantly changing digital environment, digital entrepreneurs can succeed by combining the correct amounts of innovation, technology, and consumer focus. The study’s primary objective is to see how effective digital marketing for online food sellers. The researched study employed a descriptive survey method, with qualitative and quantitative designs used to analyze the result of the online survey respectively. Toward the end, the research will be driven by the potential impact of strategic digital marketing what to do and focus in the specific parts of digital marketing.
Keywords: Digital Marketing, Online, Entrepreneurs, Social Media.
Title: EFFECTIVENESS OF DIGITAL MARKETING TO ONLINE FOOD SELLERS
Author: Gerald Allen R. Negrosa, Elwin G. Pamaran, Jimford U. Tabuyo
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 11, Issue 2, October 2023 - March 2024
Page No: 296-313
Research Publish Journals
Website: www.researchpublish.com
Published Date: 27-January-2024
