Abstract: Social media has witnessed exponential growth in the new millennium and the present information has contributed a wide variation of marketing in the hospitality industry that has quite the spotlight on hotels and restaurants. The effectiveness of social media has varied a lot of unique and strategized formation of promotions, preview, and branding towards specific hotels. The research would assess the effectiveness of social media platforms among accredited DOT (Department of Tourism) Hotels in Tagaytay based on Quality/Content of post, User Experience, and People Reached. The study is using Correlational Quantitative and used a 4-point Likert scale method and the prior respondents are the hotels’ previous guests. The researchers chose Dependent and Independent for the theoretical framework. The researchers had provided survey questionnaires to 323 respondents and the study’s results show that most of the guests who are prone to book for hotels are at the age of 18-26, female with a detailed elaboration of hotels intended to book for mostly leisure and the nationalities are mostly Filipino.
Keywords: Accredited, Quality / Content of Post, User Experience, People Reached, Accommodation.
Title: Effectiveness of Social Media Platform among DOT Accredited Resort Hotels in Tagaytay City
Author: Genesis Alarcon, Sharmaine Bringas, Christian Capistrano, Mario Luis Jamoralin
International Journal of Thesis Projects and Dissertations (IJTPD)
Vol. 10, Issue 3, July 2022 - September 2022
Page No: 104-119
Research Publish Journals
Website: www.researchpublish.com
Published Date: 05-August-2022
