Abstract: Agritourism is one important aspect in the tourism industry that is needed to be enhanced and improved. Enhancing the marketing strategies helps in developing the competitiveness in the market place. The main goal of this study is to be able to help the chosen agritourism site/farm to have an enhanced marketing strategies for their future market growth and to help them assess using the marketing mix 4Ps. The statistical method that is used in the study is Likert Scale and the statistical tools used are frequency & percentage, mean and standard deviation and ANOVA and T-test. The research is a Quantitative study that made use of survey questionnaire to a total 150 respondents of the agritourism farm/site in San Pablo, Laguna. Based on the findings most of the respondents are age 13-30 most of them are single and female. They are college graduate with a household income that ranges from 10,000-29,999 their origin is in the region of CALABARZON. And the main purpose they visit these agritourism farm/site is because they want to spend time with their family and friends. In addition, results showed the need of enhancement to the selected agritourism farm/site and to know effective marketing strategies in each agritourism farm/site in San Pablo, Laguna.
Keywords: Marketing, Marketing Strategies, Agritourism Farm/Site, Marketing Mix, 4P’s, San Pablo, Laguna.
Title: ENHANCED MARKETING STRATEGY OF SELECTED AGRITOURISM FARM/SITES IN SAN PABLO, LAGUNA
Author: Perlas, Krishna Ayse G., Ambata, Paula Nicole A., Bibar, Jessa B., Ms. Irene Gueco
International Journal of Thesis Projects and Dissertations (IJTPD)
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