Abstract: Enhancing community engagement and participation in public health interventions is crucial for addressing societal health challenges. Consequently, various measures are being implemented to foster better collaboration between community members and public health experts, aiming for societal improvement. Presently, big data analytics emerges as a pivotal tool for enhancing community engagement and participation in public health interventions, especially considering the diverse nature of modern communities. This research investigated the impact of big data analytics capability on community engagement and participation in public health interventions, with organizational agility as a mediator. Smart PLS was utilized to analyze the data employing a structural equation model. The findings indicate that big data analytics capability positively influences community engagement, community participation in public health interventions, and the agility of community health professionals. Furthermore, it was revealed that organizational agility positively contributes to community engagement and participation in public health interventions. It also mediates the connections between big data analytics capability, community engagement, and community participation in public health interventions. The study underscores the pivotal role of big data analytics capability in fostering community engagement and participation, both critical elements of health promotion. Recommendations include governments in developing countries assisting in establishing big data infrastructure and facilitating the storage of quality data necessary for analysis, as these endeavors are often financially burdensome for individuals. Public health institutions should also organize training sessions for personnel on big data analytics and incentivize individuals to enhance their understanding of this field.
Keywords: community engagement, big data analytics, community participation, organizational agility, cosmopolitan.
Title: Exploring the Role of Community Engagement and Big Data Analytic Capacity on Community Participation in Health Interventions: Mediating Effects of Organizational Agility
Author: Linda Hyde-Quartey, Xinjie Zhang, Ahotovi Thomas Ahoto
International Journal of Healthcare Sciences
ISSN 2348-5728 (Online)
Vol. 13, Issue 1, April 2025 - September 2025
Page No: 666-680
Research Publish Journals
Website: www.researchpublish.com
Published Date: 18-September-2025
