Abstract: Purpose of the study: This study sets out to examine the factors affecting the Subscription to Mobile Banking by JKUAT University Students. The study focused on the following objectives: perceived benefits, compatibility, performance risk and social risk as factors affecting the subscription to mobile banking by Jomo Kenyatta University of Agriculture and Technology (JKUAT) university students focusing on the M-shwari service. Research methodology: A descriptive survey was adapted to target all 2,850 university students in JKUAT who were subscribers to the M-shwari service. The research sample size consisted of 72 university students in JKUAT. The sampling technique used was snowballing sampling technique which involved 72 participants. Questionnaires were the main tool for data collection. A pilot study was conducted using 30 university students in campus. It enabled the researcher to improve on reliability of the instrument used and familiarize researcher with data collection process. Data obtained was both quantitative and qualitative. Quantitative data was coded and keyed into an SPSS package for statistical analysis. Qualitative data was put under themes consistent with research objectives. The results for data analysis were presented in form of frequency tables, pie charts and bar graphs. Findings: The study revealed that the main perceived benefits of M-shwari by the JKUAT students were: time saving, cost saving and convenience. It was also established that the M-shwari services were compatible with the students’ current banking needs and that the mobile banking M-shwari service did not have a high impact on the students’ social status among friends and family members. Recommedations: The study recommends that M-shwari should increase the number of mobile banking services it offers to its consumers. This will ensure services are not just limited to borrowing and saving money, thus the likelihood of increasing the number of subscribers using this service.
Keywords: Application, Compatibility, Innovation, Perceived, Prepay, Salient, Self-efficacy, Social Norms, Subscribers and Subscription.
Title: Factors Affecting the Subscription to Mobile Banking By JKUAT University Students: A Case of M-Shwari in Kenya
Author: Mwithaga. F.W., Muturi. W
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journals
