Abstract: Tourism industry has become very important and is considered as one of the largest businesses in the world. Loyalty is an important issue for the sustainability of business of the companies. Relationships with the customers should be built well in order to achieve their satisfaction and consequently loyalty. First this study aims to find out how tourists evaluate the quality of image of destination, perceived value, service quality and satisfaction of Pattaya how satisfied they are with Pattaya, loyalty intention to revisit and willingness to recommend others to Pattaya. The second purpose is to investigate what image, perceived vlaue, service quality and satisfaction are most important to explain satisfaction with Pattaya. The last purpose is to investigate how image, perceived vlaue, service quality and satisfaction influence to tourist loyalty and willingness to recomemd others to Pattaya.The conceptual framework was adapted from previous studies found in the literature review. The questionnaire data was collected from 172 tourists of international graduate students in Siam University. The analysis of quantitative data was used descriptive and inferential statistics to test different between destination image, perceived value, service quality, satisfaction and tourist loyalty.
Keywords: Destination Image, Perceived Value, Service Quality, Satisfaction and Tourist Loyalty.
Title: Factors Influencing Tourist Loyalty of International Graduate Students: A Study on Tourist Destination in Pattaya, Thailand
Author: PAN OHN, Dr.VIJIT SUPINIT
International Journal of Thesis Projects and Dissertations (IJTPD)
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